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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Close-up portrait of a model with blonde vintage hairstyle wearing a patterned high-neck garment and statement earrings against grey seamless.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

woman portraitwomanblonde womanmodel portraitmodelstatement earringsearringspatterned toppatterned garment

Description

This portrait from the Gucci La Famiglia 2026 ad campaign was photographed by Catherine Opie with creative direction by Mau Morgó and Gucci Creative Director Demna. The image features a model with voluminous blonde vintage-styled hair and bleached brows, wearing a high-neck patterned top and detailed drop earrings. The composition is a tightly framed bust shot against a neutral grey seamless background with soft studio lighting. The color palette emphasizes muted browns, silver tones, and soft neutrals, presenting a clean and polished commercial aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (70%)
Silver (30%)

Background

Grey Seamless

Context

Advertising Campaign