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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model wearing oversized sunglasses, a matching monogram headscarf, and a belted coat against a neutral background.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

woman wearing monogram coatmonogram coatbelted coatmonogram headscarfoversized sunglassessunglasses

Description

This portrait from the Gucci La Famiglia 2026 ad campaign was photographed by Catherine Opie with creative direction by Mau Morgó and Demna. The model wears a monogram-patterned belted coat, matching headscarf tied under the chin, and oversized gradient sunglasses against a neutral studio backdrop. The composition employs clean lighting to highlight the textured fabrics and polished accessories.

Style

Vertical, Commercial, Clean, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (70%)
Chocolate (30%)

Background

White Seamless

Context

Advertising Campaign