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BrandGucci
Project'La Famiglia' 2026 Ad Campaign
Model wearing blue sunglasses, a dark cap, and a textured brown jacket for the Gucci La Famiglia campaign photographed by Catherine Opie

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

model in brown jacketbrown jacketsnakeskin jacketblue sunglassesmetallic floral broochfloral broochstriped sweaterblack capgold necklacecollared shirt

Description

This portrait from the Gucci La Famiglia 2026 ad campaign, photographed by Catherine Opie with creative direction by Demna and Mau Morgó, features a model wearing a textured brown snakeskin-patterned jacket adorned with a large metallic floral brooch. Beneath the jacket, the model wears a collared shirt with a red and green striped knit sweater vest. The ensemble is accessorized with oversized blue-tinted sunglasses, a black cap, and a delicate gold necklace. The studio lighting highlights the intricate textures of the garments against a plain neutral background.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (70%)
Cobalt (30%)

Background

Grey Seamless

Context

Advertising Campaign