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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model wearing a bright red coat with GG logo buttons and a floral silk headscarf against a plain grey backdrop.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

woman in red coatred coatsilk headscarffloral silk headscarffloral broochmetal broochwomanmodel

Description

This fashion portrait from Gucci's La Famiglia 2026 ad campaign was photographed by Catherine Opie. The image features a model wearing a tailored vibrant red coat secured with distinct metallic GG logo buttons, complemented by a large ornate floral brooch pinned to the lapel. A white silk headscarf featuring a vibrant floral pattern is tied neatly beneath the chin, framing the face. The lighting is soft and even, highlighting the rich textures of the wool coat and the fine details of the jewelry against a neutral grey seamless studio background.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Scarlet (80%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign