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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Profile portrait of a model wearing a black jacket and large silver logo earrings against a neutral background.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

profile portraitwoman in profilemodel in profileblack jacketsilver earringslogo earringssunglasses

Description

This profile portrait from Gucci's La Famiglia 2026 ad campaign was photographed by Catherine Opie with creative direction by Demna and Mau Morgó. The profile view captures a model in a black textured jacket featuring a ruffled collar, complemented by oversized silver monogram hoop earrings and dark sunglasses. The composition employs stark side lighting that accentuates the facial contours and hair texture against a minimalist neutral background.

Style

Editorial, Vertical, Clean, Matte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Silver (metallic) (40%)

Background

White Seamless

Context

Advertising Campaign