BrandGucci
Gucci 'La Famiglia' 2026 Ad Campaign 2026
Associated creatives
DemnaGucci Creative Director
Mau MorgóCreative Director
Catherine OpiePhotographer
Alex ConsaniModels
Cheng XuModels
Dongliang HeModels
Francois DeaconuModels
Henry RankModels
Keygon BaxterModels
Khadim SockModels
Kit ButlerModels
Lila MossModels
Loic PaulmierModels
Maartje ConvensModels
Mariacarla BosconoModels
Mathilda GvarlianiModels
Michael OderModels
Moutti Khatri FoltzModels
Elena StepaniukManicurist
Tags
Description
This portrait from Gucci's 'La Famiglia' 2026 ad campaign features a model styled in blue denim jeans, a black leather belt with the interlocking G buckle, white sneakers, and an open black leather jacket, while holding a large monogram shoulder bag with a red and green Web stripe. The composition focuses on the lower and mid body against a neutral, smooth grey studio backdrop with soft, even studio lighting highlighting the textures of the denim, leather, and canvas. Catherine Opie captured the image as part of the creative direction led by Demna and Mau Morgó. The look showcases classic luxury accessories combined with relaxed streetwear denim.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Denim (50%)
Camel (30%)
Jet Black (20%)
Background
Grey Seamless
Context
Advertising Campaign