Gucci 'La Famiglia' 2026 Ad Campaign 2026

Description

This portrait from the Gucci La Famiglia ad campaign features a model wearing a black textured velvet dress with an oversized, sculptural high collar and dark lipstick. A chunky crystal statement necklace rests around the neck, complemented by matching metallic crystal bracelets on the wrists. The model has dark hair with straight bangs and a serious expression. The lighting is soft and directional, creating subtle highlights on the velvet texture and the metallic jewelry against a plain neutral background. The photograph was captured by Catherine Opie with creative direction by Mau Morgó and Gucci Creative Director Demna.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign