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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Close-up of a person wearing blue jeans, a black leather belt with an interlocking G buckle, and a dark knit top with green and red stripes.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

person wearing jeans and beltperson wearing jeansjeans and beltblue jeansblack leather beltinterlocking g bucklegucci beltstriped knit topnavy blue crop topdark coat

Description

This image is part of the 'La Famiglia' 2026 ad campaign for Gucci, photographed by Catherine Opie with creative direction by Mau Morgó and Demna. The shot is a detailed crop focusing on the waist and torso of a model. The subject wears medium-wash blue jeans secured with a black leather belt featuring a prominent silver interlocking G buckle, accented by small horsebit details on the coin pockets. Above the belt is a navy blue knit crop top adorned with vertical green and red stripes down the center. A dark navy coat is draped over the shoulders, and the subject holds a black leather handbag in one hand.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Denim (50%)
Jet Black (30%)
Navy (20%)

Context

Advertising Campaign