Brand
Gucci 'La Famiglia' 2026 Ad Campaign 2026
Associated creatives
DemnaGucci Creative Director
Mau MorgóCreative Director
Catherine OpiePhotographer
Alex ConsaniModels
Cheng XuModels
Dongliang HeModels
Francois DeaconuModels
Henry RankModels
Keygon BaxterModels
Khadim SockModels
Kit ButlerModels
Lila MossModels
Loic PaulmierModels
Maartje ConvensModels
Mariacarla BosconoModels
Mathilda GvarlianiModels
Michael OderModels
Moutti Khatri FoltzModels
Elena StepaniukManicurist
Tags
Description
This vertical portrait features model Alex Consani captured against a muted grey textured studio backdrop for the Gucci La Famiglia 2026 ad campaign. Consani wears a statement-making tiger-print faux fur coat with a high collar, paired with a small black leather shoulder bag featuring a central red and green web stripe. She holds a pair of dark sunglasses in her left hand, with her right hand raised near her shoulder. Her hair is styled with blonde locks framing her face, complemented by bold red lipstick. The lighting is soft and directional, highlighting the rich texture of the outerwear and the polished accessories.
Style
Editorial, Vertical, Warm, Clean
Industries
Luxury Fashion Houses
Color
Camel (60%)
Jet Black (30%)
Crimson (10%)
Background
Grey Seamless
Context
Advertising Campaign