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Model wearing Gucci monogram silk blouse holding monogram shoulder bag with metallic hardware against a plain background

'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Tags

Description

This image is part of the Gucci La Famiglia 2026 ad campaign, photographed by Catherine Opie with creative direction by Demna and Mau Morgó. A model is captured from the torso up, wearing a tan silk blouse featuring the iconic Gucci monogram pattern throughout. The model holds a matching monogram shoulder bag accented with dark brown leather trim and polished silver hardware, including a piston closure detail. A silver interlocking G buckle belt cinches the waist, and a statement ring adorns one finger. The lighting is clean and even against a neutral studio backdrop, highlighting the rich textures and branding of the luxury collection.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Camel (80%)
Espresso (20%)

Background

White Seamless

Context

Advertising Campaign