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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model in blue coat with fur collar wearing sunglasses and black gloves against a grey backdrop

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

model in blue coatblue coatfur collar coatblue coat with fur collarmodel wearing sunglassessunglassesaviator sunglassesblack leather glovesleather glovesgold pendant necklacependant necklace

Description

This striking fashion portrait from Gucci's La Famiglia 2026 ad campaign features a model framed from the waist up against a neutral grey background. The subject wears a structured blue double-breasted coat featuring prominent puff shoulders, matching blue buttons, and an oversized fluffy blue fur collar. Accessorized with dark aviator sunglasses, a delicate gold pendant necklace, earrings, and black leather gloves, the model stands with hands placed on hips in a confident, posed stance. The lighting is clean and even, highlighting the rich textures of the wool coat and soft fur collar.