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  • ·Gucci La Famiglia Ad Campaign Portrait by Catherine Opie
Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model with long wavy blonde hair wearing a black blazer and dark sunglasses holding a black leather handbag against a neutral background

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

woman in black blazerblack blazerblazerlong wavy hairwavy hairblonde hairdark sunglassessunglasses

Description

This portrait from the Gucci La Famiglia 2026 ad campaign was photographed by Catherine Opie and art-directed by Mau Morgó under the creative direction of Demna. The image features a profile view of a model with exceptionally long, wavy blonde hair wearing a tailored black blazer, dark sunglasses, and a ruffled high neck. A structured black leather handbag with a bamboo handle is held at her side. The composition is set against a textured neutral background with soft, even lighting that highlights the textures of the hair, fabric, and leather.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

White Seamless

Context

Advertising Campaign