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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model in a gold sequined high-neck gown standing against a plain grey studio background with soft lighting.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

woman in gold sequined gowngold sequined gownsequined gowngold gownwoman with blunt bangswoman profile portraitbrunette woman

Description

This fashion advertising image for Gucci's 'La Famiglia' 2026 campaign was photographed by Catherine Opie with creative direction by Mau Morgó and Gucci Creative Director Demna. A model stands in profile wearing a high-neck, long-sleeved gown covered entirely in intricate gold and bronze sequins with dangling beaded fringe. The subject has dark, straight hair with blunt bangs and is captured against a textured, neutral grey seamless background. Soft studio lighting highlights the shimmering textures and reflective metallic surfaces of the garment.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Gold (70%)
Caramel (30%)

Background

Grey Seamless

Context

Advertising Campaign