Gucci 'La Famiglia' 2026 Ad Campaign 2026

Description

This portrait from the Gucci 'La Famiglia' 2026 ad campaign features a model framed from the chest up against a neutral, textured wall. The model wears a rich burgundy button-down blouse featuring a structured collar, a pronounced front bow, and puff shoulders. A prominent gold interlocking G chain necklace hangs centrally down the front placket, matching the oversized sculptural GG logo earrings adorning the left ear. The composition uses soft directional lighting to sculpt the facial features and highlight the glossy texture of the straight dark hair and the satin finish of the blouse. Catherine Opie photographed the campaign under the creative direction of Demna and Mau Morgó.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign