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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model wearing dark sunglasses, brown collared shirt, red necktie, and black leather jacket against a light grey wall.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

man in leather jacketleather jacketmanred necktienecktiedark sunglassessunglasses

Description

This portrait from the Gucci La Famiglia 2026 ad campaign features a model styled with shaggy brown hair covering the eyes, dark sunglasses, a brown collared shirt layered with a bold red necktie, and a black leather jacket. A gold lapel pin adorns the jacket collar, and a monogram handbag strap rests on the shoulder. The composition is captured against a neutral grey textured wall under soft lighting.

Style

Editorial, Vertical, Warm, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Crimson (30%)
Camel (20%)

Background

Grey Seamless

Context

Advertising Campaign