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  • ·Gucci La Famiglia ad campaign portrait by Catherine Opie
Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model wearing dark sunglasses, a black blazer, and gold chain necklace against a light background

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

woman wearing black blazerblack blazerwoman in sunglassesdark sunglassesgold chain necklacegold chainnecklace

Description

This portrait from the Gucci La Famiglia 2026 ad campaign features a model wearing large dark sunglasses, a black blazer, and a black ruffled blouse accented by a heavy gold chain necklace with interlocking hardware. Photographed by Catherine Opie under the creative direction of Demna and Mau Morgó, the image captures a sharp, structured aesthetic against a neutral backdrop. The composition places focus on the tailored tailoring and polished metallic accessories. The precise studio lighting highlights the textures of the black garments and polished gold details.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Gold (30%)

Background

White Seamless

Context

Advertising Campaign