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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model wearing dark brown fur collar coat and gold pendant necklace against a textured neutral background

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

woman in fur coatwomanfur coatbrown fur coatgold necklacependant necklacegold earringseast asian womanwoman posing

Description

This portrait from the Gucci La Famiglia 2026 ad campaign features a model captured by photographer Catherine Opie under the creative direction of Demna and Mau Morgó. The subject is styled in a dark brown textured fur collar coat paired with a gold pendant necklace and dangling earrings. The lighting is soft and directional, highlighting sharp facial features and detailed textures against a neutral studio backdrop.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (70%)
Gold (30%)

Background

Grey Seamless

Context

Advertising Campaign