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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Close-up of black leather mules with embossed monogram pattern and wide trousers on a neutral floor.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

black leather mulesleather mulesblack mulesmuleswide trousersblack trouserstrousers

Description

This advertising campaign image for Gucci's La Famiglia 2026 project, photographed by Catherine Opie, captures a close-up detail of a subject's feet and trousers. The subject wears black leather mules featuring an embossed monogram pattern paired with wide-legged black trousers. The composition focuses tightly on the footwear and pant hem against a smooth, neutral-toned floor. Soft, directional studio lighting highlights the texture of the leather and fabric.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

Grey Seamless

Context

Advertising Campaign