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BrandGucci
Project'La Famiglia' 2026 Ad Campaign
Model wearing a voluminous feathered coat and holding a metallic fringe handbag against a neutral background

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

woman in feather coatfeather coatcoatmetallic fringe handbagfringe handbaghandbag

Description

This image from the Gucci La Famiglia 2026 ad campaign features a model framed from the chest up against a neutral, plain background. The primary subject wears an extravagant, textured feather coat in a soft muted tone that creates a voluminous silhouette. A prominent metallic fringe handbag is held in the foreground, catching the light with silver metallic textures. The composition employs soft, even studio lighting that highlights the intricate details of the feathered garment and the shimmering fringe accessory.

Style

Documentary, Vertical, Warm, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Off-White (70%)
Silver (30%)

Background

White Seamless

Context

Advertising Campaign