Logo
  • Home
  • ·Media
  • ·Gucci La Famiglia 2026 Ad Campaign Horsebit Belt Portrait
Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Close-up of a person wearing a black leather jacket, black trousers, and a horsebit belt against a neutral background

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

person wearing horsebit belthorsebit beltblack leather jacketleather jacketblack trouserssilver signet ring

Description

This close-up portrait from Gucci's La Famiglia 2026 ad campaign, photographed by Catherine Opie with creative direction by Mau Morgó and Gucci Creative Director Demna, highlights refined leather and hardware details. The subject wears a fitted black leather jacket paired with black trousers secured by a distinctive silver horsebit belt. Additional miniature horsebit hardware accents the front pockets of the trousers, complemented by a silver signet ring on the hand resting at the waistline. The composition is set against a minimal neutral backdrop with soft, focused lighting that accentuates the textures of the leather and polished metal.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)
Silver (20%)

Background

White Seamless

Context

Advertising Campaign