Logo
  • Home
  • ·Media
  • ·Gucci La Famiglia campaign silver sequin dress portrait
Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Black woman wearing a strapless silver sequin mini dress and oversized sunglasses against a pale backdrop

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

black woman wearing silver sequin dresssilver sequin dresssequin dressblack womanwoman wearing sequin dress

Description

This portrait for the Gucci La Famiglia 2026 ad campaign, photographed by Catherine Opie with creative direction by Mau Morgó, features a black woman centered against a neutral studio backdrop. She wears a strapless silver sequin mini dress accompanied by patterned tights, oversized dark sunglasses, and statement earrings, while holding a fringed silver handbag. Her dark lipstick and short textured hair complete the polished styling. The lighting is soft and even, highlighting the reflective textures of the metallic garments and accessories.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Silver (metallic) (70%)
Jet Black (30%)

Background

White Seamless

Context

Advertising Campaign