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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model wearing dark aviator sunglasses and an ornate silver animal-head choker necklace against a plain grey backdrop.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

man wearing sunglassesman in sunglassesman wearing aviator sunglassesman in aviator sunglassesman wearing choker necklaceman in choker necklacemanaviator sunglassessunglasseschoker necklacenecklace

Description

This portrait from the Gucci La Famiglia 2026 ad campaign was photographed by Catherine Opie, with creative direction by Mau Morgó under Gucci Creative Director Demna. The close-up shot features a model wearing dark aviator sunglasses, a sheer black top, and an ornate silver choker necklace with animal head terminals. The lighting is clean and even against a neutral grey studio backdrop, highlighting the sharp styling and detailed metallic accessories.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Silver (40%)

Background

Grey Seamless

Context

Advertising Campaign