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BrandGucci
Project'La Famiglia' 2026 Ad Campaign
Gucci monogram canvas shoulder bag worn against a black and white houndstooth coat

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

gucci shoulder bagshoulder baggucci bagmonogram canvas bagcanvas bagmonogram bag

Description

This image from the Gucci La Famiglia 2026 ad campaign features a monogram canvas shoulder bag with brown leather trim and a metallic piston closure. The handbag is worn across the body against a structured black and white houndstooth coat. Photographed by Catherine Opie under the creative direction of Demna and Mau Morgó, the shot highlights tactile fabric textures and classic accessories.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Camel (50%)
Chocolate (20%)
Gold (10%)

Background

Fabric Texture

Context

Advertising Campaign