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Project'La Famiglia' 2026 Ad Campaign
Model with slicked-back hair wearing a fluffy feather coat and statement earrings against a neutral background

'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

woman in feather coatfeather coatwomanstatement earringsringfeather texture

Description

This portrait from the Gucci La Famiglia 2026 ad campaign features a model styled in a voluminous textured feather coat, complemented by statement earrings and a large ring. The subject's hair is neatly slicked back, and winged eyeliner accents the gaze. The composition focuses on tactile fabrics and rich textures against a neutral background. Catherine Opie photographed the campaign under the creative direction of Demna and Mau Morgo.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Off-White (100%)

Background

White Seamless

Context

Advertising Campaign