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  • ·Gucci La Famiglia Campaign Portrait by Catherine Opie
Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model wearing Gucci monogram silk blouse, oversized wireframe glasses, and prominent interlocking GG silver earrings against a pale background

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

woman wearing gucci blousegucci blousemonogram blousewoman in glasseswireframe glassessilver earringsgg earringssilver necklacemonogram pendant

Description

This portrait from the Gucci La Famiglia 2026 ad campaign, photographed by Catherine Opie, captures a model against a neutral studio backdrop. The subject wears a beige silk blouse featuring an all-over monogram pattern, styled with a matching belted waist and a pussy-bow collar. Large interlocking GG silver earrings and wireframe aviator glasses frame the face, while a dangling silver chain necklace carries a prominent monogram pendant. The lighting is soft and even, highlighting the fine textures of the apparel and the metallic accessories.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Beige (80%)
Chocolate (20%)

Background

White Seamless

Context

Advertising Campaign