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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Portrait of a black man wearing aviator sunglasses, a striped sweater, and a dark coat against a neutral background.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

black man wearing aviator sunglassesblack man wearing aviator sunglasses and sweaterblack man wearing aviator glassesman wearing aviator sunglassesblack manman wearing sunglassesaviator sunglassessunglassesdark coatcoatstriped sweatersweater

Description

This portrait from the Gucci 'La Famiglia' 2026 ad campaign features a black man captured by photographer Catherine Opie with creative direction by Mau Morgó and Gucci Creative Director Demna. The subject wears aviator sunglasses, a dark structured coat, and a blue knit sweater featuring a vertical red and green stripe down the centre. The composition is framed vertically against a neutral, textured off-white studio background. The lighting is soft and even, highlighting the textures of the knitwear and tailoring while maintaining a clean, direct editorial aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Navy (50%)
Crimson (30%)
Forest Green (20%)

Background

White Seamless

Context

Advertising Campaign