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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model wearing a black leather jacket over a brown shirt with a red tie and holding a monogram handbag against a neutral grey background.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

model in black leather jacketblack leather jacketleather jacketred tiebrown shirtmonogram handbag

Description

This image is part of Gucci's 'La Famiglia' 2026 ad campaign, photographed by Catherine Opie with creative direction by Demna and Mau Morgó. The composition is a close-up portrait focusing on a model wearing a tailored black leather jacket over a brown shirt paired with a distinctive long red tie. Additional styling elements include a monogram handbag held in hand and a metallic pin on the lapel. The background is a clean, neutral grey surface, and the lighting is soft and even, highlighting the textures of the leather and fabric.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Crimson (30%)
Camel (20%)

Background

Grey Seamless

Context

Advertising Campaign