Logo
  • Home
  • ·Media
  • ·Gucci La Famiglia campaign portrait by Catherine Opie
Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Close-up portrait of a model with a dark bob haircut wearing a metallic gold sequin turtleneck top against a neutral background

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

model with bob haircutmodelbob haircutmetallic gold sequin topgold sequin topsequin topgold turtleneckturtlenecksequin embroidery

Description

This portrait for the Gucci 'La Famiglia' 2026 ad campaign was photographed by Catherine Opie, with creative direction by Demna and Mau Morgó. The image features a model with a sharp dark bob haircut and bangs, wearing a high-neck metallic gold sequin top with intricate beaded floral embroidery. The lighting is soft and even, highlighting the reflective textures of the garment against a plain neutral background.

Style

Editorial, Vertical, Clean

Techniques

Natural light, Beauty Light

Industries

Luxury Fashion Houses

Color

Gold (80%)

Background

Grey Seamless

Context

Advertising Campaign