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Cruise 2027 Ad Campaign

Models walking down a New York street carrying designer handbags during the Gucci Cruise 2027 campaign.

Models walking down a city sidewalk during an urban fashion campaign shoot

Models in designer coats and suits walking across a New York City street with a yellow bus in the background

Models in luxury coats and handbags walking along a city sidewalk during daylight

Models in dark clothing and sunglasses walking on a city street past a yellow school bus

Models walking on a New York City street wearing Gucci apparel with a yellow school bus in the background

Group of models walking on a city street for a Gucci advertising campaign with bold white branding

Models walking on a city sidewalk in New York City with a yellow school bus and Gucci logotype overlaid across the center.

Fall 2026 Ad Campaign

Three fashion models in dark attire and sunglasses walking down a bustling New York City street with a yellow school bus in the background

Models in Gucci fall campaign walking on a New York City sidewalk with a dalmatian dog.

Models walking on a city sidewalk in New York City with a yellow school bus and buildings in the background for Gucci Fall 2026

Group of models walking on a New York City street with a yellow bus in the background wearing Gucci

Models walking down a New York street in Gucci Fall 2026 campaign featuring luxury apparel and monogram handbags.

Models and a dalmatian walking on a city sidewalk in a Gucci fall campaign advertisement.

Gucci Beauty & The Bag 2026 Campaign

Model Vittoria Ceretti in a white coat wearing a white quilted handbag against a white background for Gucci

Gucci GucciCore 27 Campaign

Group of models walking down a busy city street wearing luxury fashion apparel for a Gucci campaign.

Models in designer fashion walking across a busy city street in front of a yellow bus with bold white Gucci typography overlaid

Models in designer outerwear walking on a city street with a yellow school bus in the background

Models walking on a city street for the Gucci GucciCore 27 campaign, photographed by Peter Funch.

Models walking down a city street in a Gucci fashion campaign with bold white typography overlaid across the scene.

Group of models in luxury fashion walking down a city street with a dalmatian dog for Gucci

WWD 09/26/2026 Cover

Two models posing indoors for WWD cover featuring green bomber jacket, pleated plaid skirt, and dark leather jacket.

Horsebit Fall 2026 Ad Campaign

Extreme close-up of a gold Gucci Horsebit pendant set with pave diamonds resting against glossy red lips.

Close up of a woman wearing a silver Horsebit watch, matching ring, and cream blazer.

Close-up of a person with dark skin wearing a gold horsebit necklace and coiled ring over a dark blazer.

Close-up back view of a person with glossy straight black bob hair wearing a gold Horsebit bracelet against pleated green drapery.

Gold horsebit chain necklace with pavé diamond accents draped over olive green velvet.

Gucci gold Horsebit cuff bracelet and matching spiral diamond ring displayed on olive green textured fabric.

Close-up of a silver Gucci Horsebit watch on a textured dark purple fabric backdrop.

Model Amelia Gray posing in an oversized black blazer, striped bandeau top, and black trousers against a white studio wall.

Amelia Gray lies on a white seamless studio background wearing snakeskin print trousers, a black cropped top, and black high heels.

Gucci 'The Primavera' 2026 Ad Campaign

NINGNING seated on a patterned vintage armchair wearing a brown fur collar jacket, black tights, and heels for Gucci.

Tom Brady seated on a wooden chair wearing an all-black leather outfit against floral wallpaper in a Gucci campaign.

Model wearing a beige fur stole, black leather top, and blue jeans, holding a black Gucci handbag against a muted blue backdrop.

Ningning reclining on an antique floral chaise longue in a black lace jumpsuit against a pink wall for Gucci.

Ningning reclines on a bed in black cutout leggings and top beside a black Gucci GG Marmont handbag against floral wallpaper.

BTS member Jin reclining on a vintage couch in black loungewear and leather loafers beside a duffle bag for Gucci.

Rico Nasty seated in an armchair wearing a plush white faux fur coat and black heels for Gucci.

Alex Consani in a purple sequined one-shoulder dress seated on a patterned sofa for Gucci Primavera 2026.

Alex Consani seated on a floral couch wearing a purple sequin one-shoulder dress for Gucci Primavera 2026

Person in a black leather jacket and balaclava leaning against a metal bed frame in a domestic room.

Jin posing in a dark leather motorcycle jacket and dark trousers against a wall, holding a small bag for Gucci Primavera 2026.

Lee Young Ae wearing a furry stole and black top with blue jeans and holding a handbag against a textured grey wall

Woman in black outfit reclining on a green bed against floral wallpaper with a black handbag for Gucci Primavera 2026

Model Alex Consani seated in a pink velvet armchair wearing a cream fur coat against a textured blue wall for Gucci Primavera 2026.

Portrait of Shawn Mendes wearing a black t-shirt and dark trousers against a pale green backdrop for Gucci Primavera 2026.

Gucci Primavera F/W 2026 Campaign

Xiao Zhan lounging on an ornate green sofa wearing gold metallic trousers and a black shirt in front of a painted landscape backdrop.

Shawn Mendes in a black short-sleeve top and hand wrap against a pale green background with white Gucci typography.

Ningning for Gucci wearing a black leather top with a fur stole, blue jeans, and holding a black horsebit handbag.

Ningning reclines on a bed in a black cut-out outfit next to a black quilted handbag against floral wallpaper.

Model wearing a black balaclava and leather jacket leaning against a metal bed frame in a room with pink walls for Gucci.

Model Alex Consani in a purple sequin one-shoulder gown seated on an ornate floral sofa for Gucci.

Rico Nasty sitting on a pink velvet armchair wearing a cream fur coat and black heels with a black Gucci handbag.

Ningning seated on a vintage patterned armchair wearing a brown fur stole, bomber jacket, black tights, and heels for Gucci.

Demna

Photographer, Self, Designer, Gucci Creative Director

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