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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model wearing a black sequin strapless dress and diamond jewellery against a neutral background

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

woman in black sequin dressblack sequin dresssequin dressdiamond necklacediamond earringsbouffant hair

Description

This portrait from the Gucci La Famiglia 2026 ad campaign features a model styled with a black sequin strapless dress, ornate diamond drop earrings, and a matching diamond necklace. Her voluminous blonde hair is styled in a dramatic bouffant, paired with a bold red lip and neutral makeup. The lighting is soft and directional, highlighting the textures of the sequined garment and the reflective facets of the jewellery. Captured by photographer Catherine Opie with creative direction by Demna and Mau Morgo, the image is set against a minimal textured neutral background.

Style

Vertical, Commercial, Clean, Polished

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)

Background

Grey Seamless

Context

Advertising Campaign