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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Young man in a black tuxedo with a white shirt, black bow tie, and a bright pink flower pinned to the lapel.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

man in tuxedoman in black tuxedotuxedoblack tuxedoman wearing bow tiepink flower on lapelyoung man

Description

This portrait from the Gucci La Famiglia 2026 ad campaign features a young man captured in a medium shot against a neutral studio background. He wears a tailored black tuxedo jacket over a crisp white dress shirt, complemented by a black bow tie and a prominent vibrant pink flower pinned to his lapel. A delicate gold pendant necklace is visible near the collar. The lighting is soft and even, highlighting the textures of the formalwear and the clean compositional framing.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (20%)
Hot Pink (10%)

Background

White Seamless

Context

Advertising Campaign