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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Close-up portrait of a woman wearing a white floral patterned jacket with a high ruffled collar, diamond necklace, and gemstone earrings.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

woman wearing floral jacketfloral jacketquilted jacketdiamond necklacegemstone earringswoman portraitfashion portrait

Description

This portrait from the Gucci La Famiglia 2026 ad campaign, photographed by Catherine Opie with creative direction by Mau Morgó and Demna, presents a striking close-up composition. The female model wears a white quilted jacket featuring an elaborate botanical and insect print alongside a prominent, upright ruffled collar. A diamond and gemstone necklace rests against the open neckline, complemented by matching dangling earrings. The studio lighting highlights the sharp facial features and the detailed textures of the luxury garments.

Style

Editorial, Vertical, Clean, Polished

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Emerald (20%)
Magenta (20%)

Background

White Seamless

Context

Advertising Campaign