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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Woman in a bright red coat wearing oversized sunglasses, black leather gloves, and holding a black handbag against a grey backdrop

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

woman in red coatred coatcoatwoman wearing sunglassessunglasseswoman in black glovesblack leather glovesleather glovesblack handbaghandbag

Description

This portrait from the Gucci 'La Famiglia' 2026 advertising campaign features a model dressed in a vibrant red coat accented with gold-toned hardware closures. She wears oversized dark sunglasses, black leather gloves, a patterned headscarf, and holds a structured black handbag with a bamboo top handle. The composition is set against a neutral grey studio backdrop with clean, even lighting highlighting the rich textures of the leather and wool garments.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Crimson (70%)
Jet Black (30%)

Background

Grey Seamless

Context

Advertising Campaign