Gucci: 'La Famiglia' 2026 Ad Campaign

Jan 2026

The 'La Famiglia' 2026 ad campaign for Gucci presents a series of meticulously composed fashion portraits that highlight the house's latest seasonal collection. Photographed by Catherine Opie, the project leans into a clean, editorial aesthetic defined by neutral studio backgrounds and soft, directional lighting that isolates the intricate details of high-fashion apparel. Creative direction by Demna and Mau Morgó informs the series, which showcases a spectrum of materials ranging from textured velvet and faux fur to glossy leather and monogrammed canvas. The campaign spotlights archival-inspired hardware and sculptural tailoring, with a diverse cast of models, including Alex Consani and Mariacarla Boscono, styled in layered ensembles that juxtapose formal luxury pieces with relaxed streetwear influences. The imagery employs a deliberate, minimalist visual language to emphasize the interplay of fabric textures and metallic accents.

Editorial, Vertical, Clean

Grey Seamless

Advertising Campaign