Gucci

Jan 2026

The Gucci 'La Famiglia' 2026 ad campaign serves as a visual exploration of house signatures, focusing on tactile luxury and structured tailoring. Photographed by Catherine Opie under the creative direction of Demna and Mau Morgó, the project leans into clean, editorial portraiture that highlights the interplay between rich textiles—from velvet and sequins to signature monogram canvas—and metallic hardware accents. The campaign features a diverse cast of models, including Alex Consani and Mariacarla Boscono, captured against a consistent neutral grey backdrop. Soft, directional studio lighting is used throughout the series to draw out the intricate details of high-end accessories, including bamboo-handled handbags and iconic horsebit hardware, ensuring a polished, cohesive aesthetic across the portraiture.

Editorial, Vertical, Clean

Luxury Fashion Houses

Grey Seamless

Advertising Campaign