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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model wearing a vibrant blue fluffy faux fur coat and intricate diamond and green gemstone necklace against a plain background

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

model in blue coatblue coatfluffy coatfaux fur coatblue fur coatgemstone necklacediamond necklacestatement necklacegreen gemstone necklace

Description

This portrait from the Gucci La Famiglia 2026 ad campaign, photographed by Catherine Opie with creative direction by Demna and Mau Morgó, focuses on a model wearing a vibrant blue fluffy textured coat. Around the neck rests an elaborate, intricate metallic necklace encrusted with diamonds and accented by prominent green gemstones. The composition is a tightly framed shot highlighting the rich texture of the blue garment and the detailed craftsmanship of the high-end jewelry against a neutral backdrop.

Style

Editorial, Vertical, Glossy, Polished

Industries

Jewellery

Color

Royal Blue (80%)

Background

White Seamless

Context

Advertising Campaign