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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model in a dark brown furry coat holding a glossy burgundy handbag against a grey seamless backdrop for Gucci La Famiglia.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

model in brown fur coatbrown fur coatfur coatburgundy handbaghandbagchain beltbamboo handle handbaggloves

Description

This image for the Gucci La Famiglia ad campaign features a model wearing a textured dark brown furry coat paired with a chain belt. The subject holds a glossy burgundy handbag with a distinctive bamboo handle closure. The composition is captured against a neutral grey seamless background with soft studio lighting highlighting the rich textures of the garments and accessories. Photographer Catherine Opie and creative director Mau Morgó collaborated on the shoot under the direction of Gucci Creative Director Demna.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Chocolate (70%)
Burgundy (30%)

Background

Grey Seamless

Context

Advertising Campaign