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Project'La Famiglia' 2026 Ad Campaign
Man wearing sunglasses and a black leather jacket against a neutral studio background

'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

man wearing leather jacketman in leather jacketleather jacketman wearing sunglassesman in sunglassessunglassesmale model

Description

This image from the Gucci La Famiglia 2026 ad campaign features a male model photographed by Catherine Opie. The subject wears dark sunglasses and an unzipped black leather jacket over an exposed torso, revealing a branded belt buckle at the waist. The lighting is soft and even, highlighting the textures of the leather apparel against a neutral, seamless studio background.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Grey Seamless

Context

Advertising Campaign