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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Portrait of a Black model wearing a black sequined floral top and crystal necklace against a neutral background.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

black woman model portraitblack woman modelwoman portraitblack sequined floral topsequined floral topfloral topstatement crystal necklacecrystal necklacenecklace

Description

This portrait from the Gucci La Famiglia 2026 ad campaign, photographed by Catherine Opie with creative direction by Demna and Mau Morgó, features a Black model with dark lipstick and braided hair. The subject wears a high-collared black sequined top densely embroidered with colorful floral motifs, complemented by a prominent crystal necklace with a central blue stone and ornate drop earrings. The lighting is soft and even, highlighting the intricate textures of the beadwork against a plain neutral background.

Style

Editorial, Vertical, Warm, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Emerald (20%)
Sky Blue (20%)

Background

White Seamless

Context

Advertising Campaign