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BrandGucci
Project'La Famiglia' 2026 Ad Campaign
Close-up of model wearing black trousers and holding a monogram handbag against a neutral studio backdrop

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

model in black trousersblack trouserstrousersmonogram handbaghandbagblack leather loafersblack loafersloafers

Description

This fashion campaign image for Gucci's La Famiglia 2026 ad campaign features a model styled in tailored black trousers and black leather loafers featuring metallic horsebit hardware, captured against a clean neutral studio backdrop. The subject holds a structured monogram patterned handbag with signature green and red webbing stripes by the top handle. The composition focuses tightly on the lower half of the figure, highlighting the luxury accessories and garment craftsmanship. Photography by Catherine Opie with creative direction by Mau Morgó and Gucci Creative Director Demna.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Camel (30%)

Background

Grey Seamless

Context

Advertising Campaign