Brand
ProjectPrimavera 2026

Gucci Primavera 2026 2026
Associated creatives
Tags
Description
This portrait from the Gucci Primavera 2026 campaign, photographed by Michal Chelbin, features a person standing and leaning back against the metal footboard of a single bed inside a domestic room. The subject wears a black leather jacket with red and green sleeve stripes, loose grey trousers, a black hoodie pulled up over a face-covering balaclava, and gloves. The interior background features warm peach-toned walls and blue patterned carpeting, rendered with a soft, natural lighting style and vintage colour grading.


