ASICS

ASICS · Move Me

ASICS · Speedwork

ASICS leans into the visceral rhythm of elite performance with Speedwork, a sportswear campaign that elevates the concept of athletic training into a study of pure kinetic energy. Photographer Marco Trunz captures this intensity through an experimental visual language, masterfully utilizing long exposure techniques to translate the blurring speed of a runner into a series of dynamic, abstract compositions. By pairing sharp, high-contrast silhouettes with evocative motion-blurred portraits of talent Sandra Martens, the project channels a raw, cinematic aesthetic that feels both documentary and deeply atmospheric. The creative direction eschews standard product photography, instead prioritizing the textural interplay between the vibrant red synthetic track surfaces and the moody, low-key lighting that envelops each frame. This approach captures the grit and solitude of the track, where the boundary between organic movement and artificial speed is intentionally dissolved. Through the clever use of diptychs and split-screen layouts, the photography emphasizes a sense of perpetual motion, making the viewer feel the exertion rather than just observing it. The result is an evocative piece of lifestyle fashion imagery that successfully marries the technical precision of high-performance sportswear with a sophisticated, avant-garde stylistic sensibility, proving that the most compelling action imagery often emerges from the quiet, rhythmic spaces between strides.

ASICS · Undropped Kit

ASICS · Asics x Griff

The Asics x Griff collaboration marks a compelling intersection of performance-driven sportswear and avant-garde fashion editorial. By stripping away the clutter of traditional athletic branding, the campaign leans into a sophisticated minimalist aesthetic that prioritizes texture and geometric tension. Through the lens of photographer William Arcand, the project transforms the technical silhouette of the Asics sneaker into a sculptural object, accented by oversized, flowing silk ribbons that introduce a sense of fluid movement against rigid, light-toned plywood architecture. Fashion editor and stylist Kamran Rajput crafts a silhouette that balances the raw, dark mesh of performance tops with the lightness of structural white skirts, creating a visual dialogue between athletic grit and high-fashion sensibility. This editorial narrative is brought to life through a series of dynamic, high-speed freeze motions and natural light captures that highlight the interplay between the human form and the environment. Set designer Phoebe Shakespeare anchors the imagery in clean, tactile spaces that emphasize the interplay of grain, textile, and light. With hair by Tomi Roppongi and makeup by Michelle Dacillo, the project maintains an editorial polish that avoids traditional commercial tropes, opting instead for a deliberate, stylized focus on the footwear's unique ribbon-laced design. The result is a coherent, high-key exploration of movement that feels both grounded in athletic history and elevated through a contemporary, art-focused lens.

ASICS · Onitsuka Tiger

ASICS · Move Your Body, Move Your mind

ASICS · AW25 WOMEN’S NAGINO COLLECTION

ASICS · Celebration of Sport

ASICS · AW23 ACTIBREEZE

ASICS · Cricket 25/26 Season

ASICS · ASICS This Olympics Be Moved (Tokyo Olympics)

ASICS · AW25 LIMITED SERIES DRAGONFLY