ASICS
ASICS This Olympics Be Moved (Tokyo Olympics)
Jan 2026
ASICS presents 'This Olympics Be Moved,' a campaign spot created by Chisel that highlights the intersection of elite athletes and everyday participants during the Tokyo Olympics. The film channels a cinematic tone, transitioning between quiet domestic settings and the high-energy environment of professional sports. Employing live-action technique and natural light, the visuals capture a broad spectrum of activity from swimming and javelin throwing to local training sessions. The narrative leans into the dedication required for both competitive sports and personal athletic pursuits, utilizing warm lighting to bridge the gap between stadium environments and individual practice.
Horizontal, Cinematic, Warm
Natural light
Outdoor & Adventure Sports
Olympics
Living Room
TVC / TV Commercial
