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ASICS: ASICS This Olympics Be Moved (Tokyo Olympics)

Brand
ASICS
Date

Jan 2026

Description

ASICS presents 'This Olympics Be Moved,' a campaign spot produced by Chisel that centers on the intersection of elite competition and personal perseverance during the Tokyo Olympics. Moving between domestic settings and high-intensity stadium environments, the project captures the dedication of professional athletes alongside local participants. The production utilizes cinematic lighting and natural tones to maintain a consistent visual rhythm across both indoor and outdoor sequences. Embracing a live-action technique, the film highlights a range of disciplines including swimming, running, and track and field. The narrative focus remains on the training process and the broader connection between the professional stage and everyday athletic commitment.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Industries
Outdoor & Adventure Sports
Event

Olympics

Background

Living Room

Context

TVC / TV Commercial

Associated creatives

Chisel
ChiselProduction
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