Fendi
Featured Fendi projects
This week's top Fendi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Fendi · FENDI 2026 QIXI Campaign
Fendi leans into an atmosphere of quiet intimacy for its 2026 Qixi campaign, a luxury fashion showcase that captures the delicate balance between modern sophistication and romantic storytelling. Photographer Marco Imperatore masterfully employs a low-key chiaroscuro aesthetic, utilizing directional, warm light to carve figures out of deep, velvety shadows. Through a series of cinematic compositions, the project creates a moody, nocturnal narrative that feels both expansive and profoundly personal. Models Han Zhuoting and Lana Phatong serve as the anchors for this vision, navigating dimly lit corridors and textured, domestic interiors with a poise that defines high-end fashion photography today. The styling—highlighted by sharp tailoring, sleek velvet blazers, and the brand’s iconic patterned accessories—acts as an extension of the environment, where the deliberate contrast between shadow and glow elevates the garments into tactile, sculptural elements. By embracing an editorial minimalism that favors rich atmosphere over cluttered spectacle, the campaign feels less like a traditional commercial push and more like a series of private, meaningful vignettes. The integration of light and shadow highlights the intricate textures of silk, fur, and rattan, reinforcing the brand’s commitment to artisanal detail. This sophisticated approach to the Qixi festival emphasizes emotional depth, proving that a truly resonant fashion campaign thrives on the subtle interplay between the subject and their surrounding cinematic space.
Project Fendi · Fall 2027 Ad Campaign
The Fendi Fall 2027 ad campaign masterfully bridges the gap between historical grandeur and contemporary luxury fashion. Captured under the creative direction of Maria Grazia Chiuri, the collection leans into an atmosphere of opulent restraint, utilizing both natural light and precise studio strobe setups to illuminate the intricate textures of the season. Photographer Jo Ann Callis expertly frames the models within ornate, frescoed interiors in Italy, creating a layered narrative that feels both cinematic and rooted in editorial minimalism. The project aesthetic relies heavily on the tension between classical architecture and modern styling, with Arianne Phillips providing a sharp, tactile approach to the ensembles, from layered indigo denim to complex fur-trimmed tailoring. The campaign utilizes a sophisticated, low-key chiaroscuro technique to emphasize the rich monogram patterns, leather goods, and intricate lace detailing that define the house's latest vision. By integrating movement and deliberate placement—aided by the set design of Stefan Beckman—the imagery reads as a series of intimate, high-fashion vignettes. Every portrait, from the sharp, accessory-focused close-ups to the wider, multi-model lifestyle compositions, underscores the brand's ability to maintain a storied identity while pushing forward with bold, material-rich designs. Ultimately, this campaign serves as a testament to the power of collaborative creative storytelling, where every detail, from the cast's poise to the deliberate play of light across historical plasterwork, reinforces Fendi’s enduring legacy in the global luxury market.
Project Fendi · 'Baguette' Fall 2027 Ad Campaign
Fendi reimagines its iconic silhouette for the Baguette Fall 2027 ad campaign, delivering a masterclass in editorial minimalism that centers the brand’s storied craftsmanship. Shot by photographer Bibi Borthwick, the campaign utilizes a clean, stark studio backdrop to allow the intricate details of the accessories to take center stage. By employing high-key lighting and precise studio strobe setups, the imagery emphasizes the tactile interplay between diverse materials, contrasting structured black lace and distressed denim against the rich textures of leopard-print fur, vibrant sequins, and polished metallic hardware. The campaign leans into a diverse cast of global talent, featuring Sarah Jessica Parker, Jessica Alba, and Emma D’Arcy, each of whom brings a distinct, modern energy to the classic accessory. Whether captured in crisp, high-definition portraiture or with a subtle, dynamic motion blur, the series functions as both a commercial showcase and an artistic exploration of luxury fashion. The result is a cohesive visual narrative where the Baguette bag is treated not just as an item to be worn, but as a central character within the frame. By stripping away excess, Borthwick underscores the enduring versatility of the Fendi brand, ensuring that every embellished buckle and embroidered pattern commands attention within a highly stylized, contemporary editorial aesthetic.
Project Fendi · Beyond the Mirror Cruise 2027 Ad Campaign
Fendi’s Beyond the Mirror Cruise 2027 campaign marks a masterclass in architectural storytelling, blending the sharp, sophisticated rigor of luxury fashion with an evocative, cinematic sensibility. Orchestrated under the vision of Chief Creative Officer Maria Grazia Chiuri alongside Creative and Image Director Rachele Regini, the campaign leans into a moody, high-contrast aesthetic that feels both timeless and deeply enigmatic. Executed with a focus on editorial minimalism, the project utilizes low-key or chiaroscuro lighting to carve out silhouettes against grand marble interiors and weathered stone facades. The visual language is defined by a deliberate interplay of light and shadow, where textures—from heavy faux fur and dark lace to polished leather and structured hardware—are elevated by a restrained, cool-toned color palette. Directed by Davide Rosano, the imagery frames its subjects within symmetrical, imposing environments that emphasize a sense of quiet, structural intensity. Through the expert lens of the creative team, including stylist Yann Steiner, the collection is positioned not merely as apparel, but as an architectural extension of the wearer. This cinematic editorial approach ensures the Fendi identity remains front and center, utilizing clean composition and natural light to emphasize the duality of mystery and elegance that sits at the core of the house’s seasonal narrative, solidifying its place within the competitive landscape of global fashion houses.
Project Fendi · First Look
Fendi’s First Look project stands as a masterclass in modern luxury fashion, stripping away the superfluous to celebrate the intersection of architectural structure and material tactility. Captured by photographer Sasha Marro, this series of portraits leans into the stark minimalism of a studio environment to place the collection’s intricate details at the forefront. The editorial narrative is anchored by a curated cast, including models Bebe Parnell, Ella Mccutcheon, Laura Schulze, Luiza Perote, Pierrick Grégoire, Serkan Deniz, and Yar Aguer, whose neutral expressions allow the garments to speak for themselves. By utilizing both high-key lighting and controlled studio strobe techniques, the work emphasizes the play between soft, delicate lace and the raw, distressed finish of heavy leathers and furs. Each composition functions as a study in contrast, where sharp lapels and structured trench coats meet the fluid elegance of cream-colored gowns, creating a balanced visual rhythm. The project effectively employs a clean, studio-bound aesthetic to highlight metallic accents, such as silver studs and circular pendants, which provide a contemporary edge to classic silhouettes. This collection is defined by its commitment to an editorial minimalism that feels both timeless and forward-thinking, ensuring that every texture and accessory is rendered with absolute clarity, solidifying the brand’s enduring position within the upper echelons of the contemporary fashion industry.
Project Fendi · FENDI SUMMER 2025
The Fendi Summer 2025 campaign masterfully channels the serene essence of a Mediterranean escape, blending the house's storied heritage with a contemporary, sun-drenched aesthetic. Captured through the lens of photographer Laurence Ellis, the series leans into a polished editorial minimalism that emphasizes both the architectural precision of the collection and the tactile richness of the summer environment. Stylist Julian Ganio curates a clean, monochromatic vision, utilizing sharp, tailored silhouettes in soft blues and classic Fendi monograms that harmonize with the weathered stone piers and shimmering coastal waters. The project thrives on the interplay between human form and natural light, utilizing cinematic lighting to elevate simple lifestyle portraits into high-end fashion statements. Featuring models Adeleye Segun, Cedric Marcy, and Hamin Yu, the campaign balances structured luxury accessories—such as the iconic FF-monogrammed trunks and textured leather handbags—against the casual, rhythmic flow of the sea. Hair styling by Ramona Eschbach complements the relaxed yet refined narrative, while casting direction by Piergiorgio Del Moro ensures a diverse, evocative presence that anchors the brand's global identity. By integrating high-speed freeze techniques to capture the kinetic beauty of splashing surf alongside static, sophisticated product shots, the imagery remains both commercially viable and artistically compelling, perfectly embodying the Fendi Roma ethos for the upcoming season.
Project Fendi · Men's Fall 2023 Ad Campaign
Fendi elevates the art of contemporary menswear in its Fall 2023 campaign, a sophisticated visual narrative that reinforces the house's dedication to architectural precision and tactile luxury. Under the steady gaze of photographer Bruno Staub, the series moves beyond traditional advertising, leaning into a sharp, editorial aesthetic that frames the collection as a study in poise and modern proportions. With creative direction from Nico Vascellari, the campaign creates a dialogue between rigid geometric structures and the fluid, rich textures of wool, leather, and ribbed knitwear. Talent Nicholas Galitzine anchors the imagery, exuding a quiet confidence that complements the collection's bold accessories, from the iconic FF-patterned Peekaboo bags to the sleek, metallic Baguette iterations. Stylist Julian Ganio curates an ensemble that balances sharp tailoring with plush, tactile layers, while the meticulously executed hair by Patti Bussa and makeup by Daniel Sallstrom add a refined, polished finish. Captured under precise studio strobe lighting, the campaign maintains a consistent, moody palette against deep blue curtains and minimalist grey partitions. This high-end fashion campaign successfully marries the legacy of Fendi design under Artistic Director Silvia Venturini Fendi with a contemporary edge, ensuring that every frame reads as a masterclass in luxury branding. The work stands as a testament to the power of deliberate, clean composition within the competitive landscape of global luxury fashion houses.
Project Fendi · Fall 2023 Ad Campaign
Fendi channels a masterclass in modern luxury through its Fall 2023 ad campaign, a project that seamlessly bridges the gap between high-fashion editorial and sharp commercial appeal. Under the guidance of Women's Creative Director Kim Jones and the visionary creative direction of Ronnie Cooke Newhouse and Karl Bolander, the campaign explores the intersection of heritage craftsmanship and contemporary silhouettes. Renowned photographer Craig McDean captures the collection with clinical precision, utilizing deliberate studio strobe lighting to elevate the intricate textures of knitwear, lace, and supple leathers against stark, contrasting backdrops of deep navy and neutral beige. The visual narrative leans into a refined, minimalist aesthetic where the human form becomes a canvas for structural elegance. The casting, curated by Shelley Durkan, brings together a diverse ensemble including Rianne Van Rompaey, Julia Nobis, and Mona Tougaard, who collectively embody the collection's sophisticated poise. Stylist Melanie Ward emphasizes this layered approach, pairing asymmetric garments with the brand's iconic handbags, while hair styling by Anthony Turner and makeup by Peter Philips provide a polished, high-definition finish. By integrating geometric hardware with clean-lined apparel, the campaign creates a compelling dialogue between classic Roman heritage and forward-thinking design, ensuring every accessory remains the focal point of this masterful display of modern fashion.
Project Fendi · 'Golf Capsule' 2023 Ad Campaign
Fendi reimagines the intersection of high-end craftsmanship and athletic performance with its 2023 Golf Capsule ad campaign. Under the creative direction of Silvia Venturini Fendi, the project elevates sporting essentials into pieces of refined luxury, effectively blending technical sportswear with the house’s iconic monogram heritage. The visual narrative relies on a polished, minimalist studio aesthetic, utilizing expert studio strobe lighting to emphasize the tactile quality of knit vests, tailored shorts, and windbreakers. By leaning into both clean, full-length commercial portraiture and moody, high-contrast black-and-white editorial shots, the campaign strikes a deliberate balance between functional sport utility and aspirational fashion. The series channels a cinematic precision, particularly in tight frames where textures of shearling-like headcovers and intricate logo patterns take center stage against neutral, dark backdrops. This project does more than showcase a seasonal collection; it constructs a sophisticated brand identity that feels both grounded in athletic tradition and distinctly elevated. Through a series of carefully composed imagery, including shots that utilize clever props like architectural metallic lettering and singular golf balls, the campaign maintains a consistent, high-fashion pulse. It is a masterclass in modern luxury storytelling, proving that technical apparel can retain a sharp, editorial edge when paired with the right creative vision and technical execution.
Project Fendi · Winter 2023 Gift Guide
For the Fendi Winter 2023 Gift Guide, the luxury fashion house unveils a curated, vintage-inspired collection that masterfully synthesizes heritage craftsmanship with a contemporary editorial lens. Under the creative direction of Kim Jones, Silvia Venturini Fendi, and Delfina Delettrez Fendi, the campaign leans into a sophisticated, high-contrast aesthetic that celebrates the iconic FF monogram across a diverse array of accessories and ready-to-wear pieces. Photographer Johnny Dufort captures the essence of the season through a series of polished portraits and lifestyle shots, utilizing a mix of natural light and studio strobe techniques to accentuate the tactile qualities of crinkled leather, metallic hardware, and elaborate fabric drapery. The project features models America Gonzalez, Rachel Marx, Kerolyn Soares, and Steph Shiu, whose presence is elevated by the intricate hair styling of Jawara and makeup artistry by Hannah Murray. With set design by Max Bellhouse, the imagery channels a rhythmic, symmetrical composition against backdrops of soft, gathered fabrics and warm wood paneling, effectively bridging the gap between commercial product photography and high-fashion storytelling. By blending ornate detailing with minimalist backdrops, the campaign presents a cohesive vision of modern luxury that feels both intimate and grand, grounding the season’s bold geometric prints and crystal-embellished accessories within a refined, meticulously art-directed frame.
Project Fendi · Men’s Spring 2024 Ad Campaign
The Fendi Men’s Spring 2024 ad campaign serves as a sharp exploration of the intersection between industrial utilitarianism and the refined elegance synonymous with luxury fashion houses. Under the creative direction of Silvia Venturini Fendi, the campaign captures a distinct narrative of contemporary labor, blending high-end craftsmanship with the mundane aesthetic of a workspace. Photographer Bruno Staub executes this vision through the precise use of studio strobe, ensuring that the reflective metallic surfaces of the backdrop contrast beautifully against the matte textures of cardboard and leather. Models Kuanghan Hsu, Jeremy Pope, and Massimiliano Caiazzo bring a grounded, professional energy to the frames, each styled by Julian Ganio to highlight the brand's latest silhouettes, from structured leather totes to monogrammed beverage carriers. The result is a polished editorial approach that elevates everyday objects into emblems of status, meticulously balanced by the hair artistry of Gary Gill, Jaime Diaz, and Edmund Lin, alongside the subtle, defined makeup touches from Daniel Sallstrom and Kao Hsiu Wen. By leaning into this commercial editorial minimalism, the campaign manages to feel both aspirational and deeply rooted in a familiar, modern reality, ultimately showcasing how Fendi maintains its cultural relevance by reimagining the tools of daily life as sophisticated fashion accessories.
Project Fendi · Spring 2024 Ad Campaign
The Fendi Spring 2024 ad campaign serves as a masterclass in modern luxury fashion, blending high-end editorial minimalism with a playful, graphic sensibility. Under the creative guidance of Ronnie Cooke Newhouse and Karl Bolander of Agency House + Holme, the campaign translates the house's latest vision into a series of striking visuals that emphasize color-blocking and bold material textures. Photographer Steven Meisel captures the essence of the collection, utilizing studio strobe techniques to ensure the rich leather of the iconic Baguette handbags and the intricate layering of the ready-to-wear pieces take center stage. The project leans into a clean, professional aesthetic, juxtaposing the raw elegance of models like Anok Yai and Liu Wen with surrealist 3D render and CGI backdrops that suggest a dreamlike sky. The creative direction, supported by the artistic oversight of Kim Jones, Silvia Venturini Fendi, and Delfina Delettrez Fendi, is elevated by the precise styling of Oliver Rizzo. With hair by Guido Palau and makeup artistry from Pat McGrath, the imagery feels both timeless and forward-looking, grounded by Mary Howard's set design. This commercial campaign succeeds by striping away visual clutter, allowing the vibrant accessories and structured silhouettes to narrate a sophisticated story of seasonal transition that resonates across the global fashion landscape.
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