Acne Studios
Featured Acne Studios projects
This week's top Acne Studios projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Acne Studios · Acne Studios Fall Winter 2026
Acne Studios continues to define the intersection of utility and high-concept luxury with their Fall Winter 2026 campaign, a collection that masterfully leans into the tension between structured architectural forms and intimate personal expression. Captured through the sharp, precise lens of photographer Julien Martinez Leclerc, these portraits trade traditional seasonal theatricality for a disciplined approach to editorial portraiture. By utilizing consistent studio strobe lighting against a muted, neutral gray backdrop, the campaign allows the intricate textures of waxed utility jackets, heavy leather bags, and refined silk accessories to command the frame. This project functions as an exploration of individual character as much as a seasonal lookbook, with fashion editor and stylist Tamara Rothstein grounding the collection in a grounded, wearable reality. Through the meticulous work of hair stylist Tom Wright and makeup artist Thom Walker, the imagery highlights a clean, modern aesthetic that feels both accessible and distinctly elevated. Casting director Piergiorgio Del Moro brings a focused energy to the visual narrative, which is further bolstered by set designer Jabez Bartlett, whose subtle geometric structures add a layer of depth without distracting from the models. This campaign is a masterclass in modern fashion branding, proving that the most resonant luxury storytelling often thrives within the quiet, composed boundaries of studio photography, placing the garment and the subject at the very heart of the conversation.
Project Acne Studios · Acne Women’s AW26 Lookbook
Acne Studios continues to define the intersection of utility and high-concept design with their latest AW26 lookbook. This editorial fashion campaign leans into a grounded, tactile aesthetic that prioritizes volume and texture, perfectly capturing the brand's penchant for reinventing classic silhouettes. Captured through the lens of photographer Julien Martinez Leclerc, the series utilizes precise studio strobe lighting to emphasize the interplay between rich materials like suede, leather, and fuzzy knitwear against a minimalist, mottled grey backdrop. The styling by Tamara Rothstein is instrumental in this visual narrative, curating oversized cardigans, structured handbags, and geometric statement jewelry that feel both contemporary and enduring. Working in tandem with set designer Jabez Bartlett, the production team crafts a neutral, controlled environment that forces the eye to focus on the intricate layering and color-blocked patterns of the collection. With clean hair styling by Tom Wright and polished makeup by Thom Walker, the portraits of model Kris Krystal resonate with a quiet, modern confidence. This project exemplifies how luxury fashion houses can leverage traditional portraiture to create a compelling lifestyle dialogue, balancing the sharpness of angular furniture and crisp tailoring with the softness of warm, autumnal tones. By stripping away extraneous distractions, the lookbook highlights the sculptural quality of the garments, resulting in a cohesive, refined aesthetic that feels distinctly grounded in the contemporary fashion zeitgeist.
Project Acne Studios · Acne Studios FW26
For its FW26 collection, Acne Studios leans into the intersection of heritage-inspired casual wear and structured luxury, delivering a campaign that prioritizes crisp, minimalist clarity. Captured through the lens of photographer Michele Di Dio, the series features model Laura Rudd, whose distinct aesthetic anchors the deliberate simplicity of the editorial portraits. The creative direction eschews overly ornate environmental storytelling, opting instead for a clean, neutral white background that allows the tactile quality of the apparel to take center stage. By utilizing studio strobe lighting, the campaign achieves an even, high-definition finish that highlights both the rich texture of the brand's signature leather handbags and the intricate botanical floral prints integrated throughout the seasonal wardrobe. The imagery reads as a refined dialogue between the brand's Stockholm roots—referenced through tonal embroidery—and a contemporary, lifestyle-driven sensibility. From oversized, logo-adorned sweatshirts paired with tailored, slim-fit trousers to the precise placement of accessories like buckled loafers and knotted leather bags, the project functions as a masterclass in fashion portraiture. Each frame maintains a consistent, understated visual language that reinforces the label's position within the global luxury fashion house landscape, proving that impact can be derived from perfectly executed, high-key studio production that lets the quality of the design speak for itself without unnecessary artifice.
Project Acne Studios · Acne Studios S/S 27 Men's Lookbook
Acne Studios continues to push the boundaries of contemporary menswear with its Spring/Summer 2027 lookbook, a masterclass in modern styling that expertly navigates the intersection of editorial minimalism and everyday wearability. Captured through the lens of photographers Anuschka Blommers and Niels Schumm, the collection channels a deliberate play on texture and silhouette, juxtaposing rugged denim and glossy leather against soft, cable-knit sweaters and tailored trousers. Under the precise eye of fashion editor and stylist Robbie Spencer, each look serves as a study in layered complexity, where vibrant pops of emerald green and saturated red interrupt a foundation of neutral tones and muted yellow gradients. The execution leans into a clean, gallery-like aesthetic, utilizing both studio strobe and natural light to emphasize the sharp tailoring and intentional proportions that define the brand's identity. With grooming contributions from hair stylist Claire Grech and makeup artist Anthony Preel, the campaign maintains a polished, composed energy. Featuring talent like Pavlo Stinyk, the project brings a sense of refined confidence to the forefront, balancing high-fashion aspirations with a grounded, commercial sensibility. By blending classic wardrobe staples with eclectic embellishments and modern accessories, the lookbook highlights Acne Studios as a leader in creating wearable art that remains both accessible and conceptually rigorous.
Project Acne Studios · Fall 2023 Ad Campaign
Acne Studios continues to redefine the intersection of raw materiality and high-fashion editorialism with their Fall 2023 ad campaign. Under the creative direction of Jonny Johansson, the campaign leans into a gritty, tactile aesthetic that prioritizes texture as the primary visual language. Captured through the lens of photographer Carlijn Jacobs, the series utilizes studio strobe lighting to elevate mundane elements—distressed denim, slicked-back wet-look hair, and subtle skin imperfections—into a polished, high-fashion statement. The imagery centers on a stark, minimalist approach, featuring both ensemble shots and intimate close-ups of Kylie Jenner that emphasize a interplay between vulnerability and industrial edge. By incorporating live-action technique elements, such as water droplets and deliberate grit, the visuals challenge traditional luxury norms. The series serves as a masterclass in commercial portrait photography, where every composition, from the wide-leg denim styling to the futuristic wrap-around eyewear, feels both deliberate and raw. The campaign successfully balances these rugged, distressed textures against clean, neutral backgrounds, ensuring the focus remains squarely on the interplay between fabric, light, and form. Ultimately, this collection reads as a cohesive narrative of modern identity, where the iconic metallic logo branding feels secondary to the rich, multi-layered textures that define this season's distinct fashion-forward perspective for the house.
Project Acne Studios · Fall 2023 Ad Campaign
For its Fall 2023 ad campaign, Acne Studios masterfully leans into an avant-garde aesthetic that feels both raw and rigorously polished. Under the visionary eye of creative director Jonny Johansson, the campaign channels a sense of surrealist luxury, placing its focus on the tactile interplay between distressed materials and stark, high-contrast environments. Photographer Carlijn Jacobs captures this tension through a blend of cinematic studio strobe lighting and moody, low-key chiaroscuro techniques, often grounding the subjects against pitch-black backgrounds or desolate volcanic landscapes. The visual narrative is defined by a meticulous attention to texture—from the mottled, weathered leather of handbags and footwear to the intricate, braided styling provided by Jawara and the striking, neon-accented makeup by Masaé Ito. Featuring the commanding presence of model Anok Yai, the imagery balances these rugged elements with ethereal, saturated pops of lilac and lime green. Through the artful fusion of editorial portraiture and sharp, commercial product photography, the campaign highlights the structural craftsmanship of the collection. The inclusion of subtle, liquid-inspired textures and graphic CGI renders adds a layer of modern, digital-forward sophistication, ensuring the brand’s identity remains at the forefront. With styling by Léopold Duchemin and set design by David White, the project represents a cohesive, high-fashion vision that challenges traditional luxury tropes while celebrating the sheer materiality of the Acne Studios brand.
Project Acne Studios · Spring 2024 Ad Campaign
Acne Studios continues to define the intersection of contemporary edge and refined minimalism with its Spring 2024 ad campaign. Under the creative direction of Jonny Johansson, the campaign leans into an aesthetic of editorial minimalism, characterized by a clean, deliberate approach to high-fashion imagery. Through the lens of photographer Charlotte Wales, the collection is brought to life by the members of the K-pop group ILLIT, who navigate the studio space with composed confidence. The visuals rely heavily on studio strobe lighting to achieve a high-key finish that renders every texture—from distressed acid-wash denim and structured leather to intricate lace-up details—with clinical precision. Styling by Léopold Duchemin reinforces this modern sensibility, pairing utilitarian denim silhouettes with whimsical, decorative accessories like bow-adorned handbags that soften the overall look. By utilizing a neutral, softly lit palette, the imagery places full emphasis on the interplay of fabric and form, maintaining a cohesive narrative that feels both accessible and distinctly avant-garde. The collaboration between Hair stylist Kiyoko Odo, Makeup artist Ana Takahashi, and Set Designer Alice Kirkpatrick contributes to a polished, symmetrical visual language. This campaign succeeds by stripping away excess, allowing the inherent design quality of the garments to command the viewer’s attention within the serene, monochromatic environment of the studio.
Project Acne Studios · "Acne People" Spring 2024 Ad Campaign
The Acne Studios Spring 2024 Acne People campaign serves as a masterclass in modern luxury fashion house identity, stripping back the noise to focus on the interplay between tactile garment construction and stark, minimalist photography. Under the creative direction of Jonny Johansson, the campaign leans into an editorial aesthetic that prioritizes form, texture, and silhouette. Captured by photographer Thomas Lohr, the imagery utilizes sharp studio strobe lighting to emphasize the intricate details of the collection, from crackled fabric finishes and heavy patchwork denim to the metallic gleam of stud-adorned wide-leg trousers. By utilizing a clean, neutral backdrop, the campaign allows the styling—executed with precision by Leopold Duchemin and Jared Ellner—to take center stage, highlighting contemporary silhouettes and unconventional layering. Featuring talent such as Maddie Ziegler, the portraits feel both aspirational and grounded, successfully bridging the gap between high-fashion editorial and commercial accessibility. The work feels like a calculated study of contemporary wardrobe staples, where accessories like structured handbags and angular visor-style sunglasses are treated with as much gravity as the primary apparel. Ultimately, the series reinforces the brand's penchant for cool, Scandinavian-inflected minimalism while pushing the boundaries of what a modern fashion campaign can convey through sheer visual clarity and high-contrast composition.
Project Acne Studios · Fall 2024 Ad Campaign
The Acne Studios Fall 2024 ad campaign arrives as a masterclass in editorial minimalism, grounding the brand's luxury fashion identity in sharp, evocative portraiture. Featuring Willow Smith as the campaign's central presence, the project leans into a deliberate, high-contrast aesthetic that bridges raw texture with refined structural design. Through the lens of photographer Jordan Hemingway, the imagery highlights a dialogue between distressed denim and sleek, glossy leathers, anchored by a series of studio strobe shots that emphasize form and shadow. Under the creative direction of Jonny Johansson and Willow Smith, the campaign avoids unnecessary ornamentation, instead focusing on the tactile quality of the materials—from faux fur and acid-wash denim to metallic-studded handbags. The execution relies on precise, calculated compositions set against minimalist grey, navy, and charcoal gradients, allowing the collection’s silhouettes to command the frame. Stylist Léopold Duchemin orchestrates the looks with an intentionality that pairs oversized collars and asymmetrical draping with the modern, geometric lines of the featured accessories. With hair by Vernon François and makeup by Yadim, the project achieves a unified, monochromatic rigor that feels both timeless and distinctly contemporary. This is a study in character and craft, where every choice—from the silver heart-shaped charms on the bags to the moody, painterly backdrops—serves to elevate the narrative of the house into a cohesive, high-fashion statement.
Project Acne Studios · Spring 2025 Ad Campaign
Acne Studios continues to push the boundaries of luxury fashion with its Spring 2025 ad campaign, a masterclass in editorial minimalism that effortlessly blends high-concept style with an approachable, lived-in aesthetic. Photographed by Talia Chetrit, the campaign features the singular presence of Charli XCX, who brings a raw, authentic energy to the brand’s latest silhouettes. The imagery leans into a narrative of modern ease, where sharp tailored blazers and vibrant, paint-splattered denim meet sculptural leather accessories, including the brand’s signature curved handbags. Stylist Leopolda Duchemin curates a look that feels both curated and spontaneous, while the creative vision is further elevated by the deliberate interplay of natural light and studio strobe techniques. By transitioning between intimate, domestic reflections and crisp, portrait-focused studio sessions, the campaign establishes a tactile dialogue between the subject and the garment. The styling team, including Chris Horan, alongside meticulous contributions from hair stylist Matt Benns and makeup artist Yadim, ensures that every frame highlights both the texture of the luxury materials and the personality of the talent. It is a sophisticated, lifestyle-driven approach that prioritizes the interplay of shadow and form, successfully cementing the collection’s position as a focal point of the season through a disciplined, refined visual language.
Project Acne Studios · 'Camero Bag' 2025 Ad Campaign
Acne Studios continues to push the boundaries of luxury fashion with their 2025 campaign for the Camero bag, a series of images that masterfully balance structural rigor with avant-garde styling. Under the creative direction of Jonny Johansson, the campaign leans into a sharp, monochromatic aesthetic that feels both timeless and aggressively contemporary. Photographer Teresa Ciocia employs precise studio strobe lighting to emphasize the interplay between the collection's soft, tactile textures—such as plush faux-fur coats and fuzzy knitwear—and the clean, architectural silhouette of the Camero bag itself. The editorial visuals, defined by a palette of neutral greys and stark blacks, are punctuated by bold metallic accents and vibrant red nail polish, creating a rhythmic visual language that feels distinctly Acne. Stylist Léopold Duchemin brings a sculptural quality to the work, with models captured in dynamic, athletic poses that elevate the accessories from mere commodities to essential design objects. The hair by Karin Westerlund and makeup by Anthony Turner maintain a sleek, high-fashion minimalism that ensures the focus remains on the interplay of form and shadow. Through this rigorous approach, the project avoids the clutter of traditional lifestyle marketing, instead opting for a refined, gallery-esque presentation that solidifies the Camero bag as a foundational element of the season’s wardrobe.
Project Acne Studios · Acne Studios S/S 2026
The Acne Studios S/S 2026 campaign leans into a rigorous exploration of contemporary minimalism, distilling the brand’s signature Scandinavian coolness into a series of sharp, highly structured portraits. Captured by photographer Nadia Lee Cohen, the imagery prioritizes a clean, editorial aesthetic that avoids excess, allowing the interplay of light and texture to define the narrative. Under the creative direction of Mel Ottenberg, the campaign finds its visual anchor in a utilitarian light-blue button-down, a foundational piece that feels both nostalgic and distinctly modern when paired with the collection’s precise tailoring. The portraits, utilizing a blend of natural light and studio strobe techniques, highlight a focus on identity through the lens of angular silhouettes and stark, neutral backgrounds. Fashion editor and stylist Tamara Rothstein brings a cohesive edge to the project, while the grooming—marked by two-toned blonde hair and distinct angular pompadours—serves as a vital component of the overall visual language. By stripping away extraneous environment, the campaign forces an intimate, direct confrontation between the subject and the viewer, reinforcing the label's position within the luxury fashion houses sphere. The result is a cinematic and disciplined body of work that feels both urgent and timeless, showcasing how deliberate creative choices in composition can elevate simple, everyday garments into the realm of high-concept fashion portraiture.
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