ASICS

Jun 2026

ASICS leans into the visceral rhythm of elite performance with Speedwork, a sportswear campaign that elevates the concept of athletic training into a study of pure kinetic energy. Photographer Marco Trunz captures this intensity through an experimental visual language, masterfully utilizing long exposure techniques to translate the blurring speed of a runner into a series of dynamic, abstract compositions. By pairing sharp, high-contrast silhouettes with evocative motion-blurred portraits of talent Sandra Martens, the project channels a raw, cinematic aesthetic that feels both documentary and deeply atmospheric. The creative direction eschews standard product photography, instead prioritizing the textural interplay between the vibrant red synthetic track surfaces and the moody, low-key lighting that envelops each frame. This approach captures the grit and solitude of the track, where the boundary between organic movement and artificial speed is intentionally dissolved. Through the clever use of diptychs and split-screen layouts, the photography emphasizes a sense of perpetual motion, making the viewer feel the exertion rather than just observing it. The result is an evocative piece of lifestyle fashion imagery that successfully marries the technical precision of high-performance sportswear with a sophisticated, avant-garde stylistic sensibility, proving that the most compelling action imagery often emerges from the quiet, rhythmic spaces between strides.

Action

Long exposure

Sportswear, Fashion