Levi's

Levi's · Buy Better. Wear Longer.

Levi's reclaims its heritage of craftsmanship with the Buy Better. Wear Longer. campaign, a powerful brand film that bridges the gap between raw industrial manufacturing and the spontaneous energy of youth culture. By turning the lens on the granular details of textile production, the project celebrates the tactile integrity of classic denim, from the precision of metal rivets to the enduring strength of signature stitching. This cinematic commercial leans into a narrative of sustainability, positioning the iconic garment as a versatile companion that survives the transition from quiet forest landscapes to the pulsating, high-energy atmosphere of a nightclub. The execution relies on a blend of dynamic tracking movements and rhythmic quick-cut vignettes, which effectively highlight the garment's durability through a lifestyle lens. To achieve this polished look, the production integrates a sophisticated live-action technique that maintains a consistent, gritty visual texture throughout. With post-production and VFX expertise provided by William McVay, the film utilizes artful slow motion to linger on the beauty of blue denim fabric, emphasizing that quality remains the ultimate form of longevity. By focusing on the interplay between the manufacturing process and real-world wear, the campaign avoids the trappings of typical fashion advertising, instead crafting a compelling argument for the circularity of well-made goods within the broader luxury fashion sector.

Levi's · Levi's H2'26 Autumn/Winter 2026

For the Levi's Autumn/Winter 2026 campaign, the iconic denim house returns to its roots, leaning into an effortless, nostalgic aesthetic that defines the modern lifestyle sector. Through a series of carefully composed portraits and outdoor group shots, photographer Sylve Colless captures the enduring appeal of the brand's apparel with a focus on tactile authenticity. The imagery is drenched in warm, natural light during the golden hour, which enhances the rich textures of classic indigo denim, rugged cargo-style pants, and layered corduroy pieces. Stylist Gena Tuso crafts a cohesive look that feels both lived-in and elevated, perfectly balancing the casual heritage of Levi's with the clean, editorial minimalism required for contemporary fashion marketing. The project relies on a relaxed, candid chemistry between models like Akwasi Addae and Ryan Kennedy, whose grounded poses turn standard commercial work into intimate storytelling. With hair styling by Ramsell Martinez and precise makeup artistry by Michelle Mungcal, the project maintains a polished yet accessible look. The deliberate use of natural light ensures the focus remains on the weight of the cotton fabric and the depth of the denim material, while set designer Chime Serra creates a serene, park-inspired backdrop that grounds the collection in everyday reality. This campaign successfully bridges the gap between premium fashion and the utilitarian durability that remains the hallmark of the Levi's brand identity.

Levi's · Christelle Kocher for Levi’s

The Christelle Kocher for Levi’s collaboration masterfully bridges the divide between utilitarian denim and the avant-garde sensibilities of high-end luxury fashion houses. By reimagining the iconic fabric through a lens of extreme craftsmanship, this editorial fashion project pushes the boundaries of traditional apparel design. Photographer Kayla Connors captures the collection with a rigorous, high-key aesthetic that prioritizes clarity, utilizing both natural light and precise studio strobe setups to illuminate the tactile complexity of each piece. Whether it is the inclusion of voluminous, feather-adorned denim jackets or structured boleros featuring intricate floral appliqués, the imagery channels a sophisticated, gallery-ready tension. The styling highlights a dynamic interplay between soft, windswept movement and the rigid, sculptural quality of the garments, as seen on model Valeria Buldini. Every frame emphasizes the artisanal details—from pinstriped textures to ornate fascinators—transforming standard indigo textiles into a tapestry of ornamental embellishment. This portrait-led series relies on the expertise of hair stylist Tomohiro Ohashi and makeup artist Helene Vasnier to maintain a polished, serious tone that allows the heavy, textured garments to remain the primary focus. Through this lens, the collaboration reads as a definitive statement on the versatility of denim, proving that the heritage fabric remains a potent canvas for the most daring creative interventions in the modern fashion industry.

Levi's · "Back At It" 2024 Ad Campaign

For the Back At It 2024 ad campaign, Levi's leans into an authentic, raw aesthetic that captures the intersection of contemporary lifestyle photography and elevated fashion editorial. The campaign avoids overly polished artifice, favoring instead a candid and tactile approach that highlights the enduring utility of the brand's denim heritage. Photographer Mel Bles masterfully navigates this terrain, utilizing natural light to accentuate the textures of rigid indigo and light-wash denim against sparse, industrial backdrops. Whether through the kinetic energy of a skateboarder in motion or the serene, intimate focus of portraiture featuring talent like Kesewa Aboah, Matthew Jamal, Zinnia Kumar, and Denny Pham, the imagery channels a sense of effortless, lived-in style. The project thrives on high-key lighting and environmental storytelling, incorporating clever compositional elements like out-of-focus floral foregrounds and weathered studio props to create depth. With expert hair styling by Tamara Mcnaughton and thoughtful makeup by Emi Kaneko, the visual language remains consistently clean and minimalist, allowing the garments to serve as the definitive canvas. By juxtaposing heritage staples against concrete floors and distressed studio elements, the campaign feels both grounded and modern, effectively reinterpreting classic denim for a new generation while maintaining the iconic, approachable spirit that has long defined the Levi's brand identity.

Levi's · Levi's 'Timeless' Campaign 2026

For the Levi's Timeless Campaign 2026, the brand returns to its heritage roots, stripping away the excess of modern fashion advertising to reveal the enduring soul of the quintessential blue jean. Through the lens of photographer Mark Mahaney, the project leans into a raw, documentary style that celebrates the quiet intimacy of human connection and the tactile reality of high-quality denim. The campaign masterfully utilizes analogue film and 35mm film techniques to imbue each frame with a grainy, authentic texture, while low-key chiaroscuro lighting elevates the compositions into the realm of fine art. Stylist Camilla Pole curates a minimalist wardrobe that honors Levi's iconic silhouette, allowing the natural, sun-drenched atmosphere to act as the primary backdrop rather than a distraction. By blending classic cinematic portraiture with candid lifestyle vignettes, the imagery avoids the pitfalls of over-production, instead capturing a sense of freedom and rugged independence. With expert casting by Clare Rhodes and precise grooming by Junya Nakashima, the work feels both nostalgic and vital, reinforcing the brand's position within the luxury fashion sector as a purveyor of timeless staples. This evocative visual narrative captures a spirit of effortless confidence, where every crease and shadow serves to tell a story of durability, style, and the uncomplicated beauty of the American outdoors, ultimately solidifying the collection's place in the modern canon of fashion imagery.

Levi's · Brand Identity

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