Versace
Featured Versace projects
This week's top Versace projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Versace · Versace F/W 2026 Campaign
For the Versace F/W 2026 campaign, the creative team orchestrates a sophisticated dialogue between high-fashion editorialism and the visceral, tactile nature of printed media. Under the sharp creative direction of Ferdinando Verderi, the campaign leans into a curated, top-down perspective that transforms the subject into a living collage. Captured through the lens of legendary photographer Steven Meisel, the imagery masterfully balances editorial minimalism with the deliberate chaos of scattered magazines and classical ephemera. The visual narrative relies on studio strobe lighting to emphasize the rich materiality of the collection, where the sheen of navy velvet and the structured grain of red leather become central protagonists alongside the models. Karl Templer brings a precise, high-fashion styling sensibility to the compositions, while the meticulous hair work by Guido Palau and the refined makeup artistry of Pat McGrath ensure every frame remains impeccably polished. Whether the models are posed against rich red or vibrant blue carpets, the campaign channels a sense of deliberate accumulation, placing Versace at the heart of fashion discourse. By integrating natural light sensibilities within a controlled studio environment, the project creates a dynamic tension between the permanence of the Medusa iconography and the fleeting nature of the fashion press, cementing the brand’s enduring dominance within the luxury fashion sector through a deeply considered, highly aestheticized lens.
Project Versace · Fall 2026 Ad Campaign
Versace’s Fall 2026 ad campaign serves as a masterclass in controlled chaos, blending high-end luxury fashion with an intellectual, archive-focused aesthetic. Under the creative direction of Ferdinando Verderi, the campaign leans into a scholarly, curatorial atmosphere, with legendary photographer Steven Meisel capturing the collection through a series of evocative, overhead perspectives. The visual language relies heavily on a saturated, flat-lay editorial style, where models like Saar Mansvelt Beck and Wiley Rhoads are enveloped by a deliberate clutter of art books, Greek mythology journals, and archival Versace literature. By juxtaposing the structured intensity of leather garments and gold-hardware accessories against soft, vibrant carpets and fresh irises, the campaign creates a tactile experience that highlights the interplay of textures. With styling by Karl Templer and the precise hair and makeup artistry of Guido Palau and Pat McGrath, the imagery maintains a polished, composed elegance. The project masterfully bridges the gap between commercial lifestyle photography and high-fashion editorial, utilizing both natural light and crisp studio strobe techniques to define depth and form. Set design by Mary Howard anchors the scene in a world of refined taste, effectively transforming the brand's identity into a lived-in, literary reality that feels both timeless and aggressively contemporary, solidifying the collection's narrative power within the luxury market.
Project Versace · Versace S/S 26
Versace consistently defines the intersection of heritage and high-octane modernism, and the S/S 26 campaign serves as a masterful articulation of that duality. Under the creative direction of Dario Vitale, the project channels a sophisticated, maximalist energy that breathes new life into the luxury fashion house’s iconic visual language. Photographer Jamie Morgan captures the collection through a lens of editorial minimalism, relying on a blend of crisp studio strobe lighting and soft natural light to elevate the tactile richness of metallic silks, supple leathers, and intricate sequin detailing. The casting, curated by Julia Lange, presents a diverse ensemble that commands the frame, whether set against architectural geometric panels or the clinical intimacy of a neutral backdrop. With visionary styling by Spencer Singer, the narrative leans into bold color blocking and playful layering, punctuated by signature hardware that remains quintessential Versace. The integration of high-fashion portraiture techniques ensures that every look, from shimmering evening wear to the vibrant, structured outerwear, feels both composed and urgently contemporary. By balancing traditional craftsmanship with a sharp, forward-looking aesthetic, the campaign reaffirms Versace's position at the vanguard of the global industry. This imagery does not merely document the collection; it curates an aspirational lifestyle, transforming the season’s eclectic textiles and deliberate silhouettes into a cohesive, high-end editorial statement that resonates with both legacy collectors and a new generation of style enthusiasts.
Project Versace · Versace La Vacanza 2026
Versace captures the essence of refined escapism in the La Vacanza 2026 campaign, a project that seamlessly merges high-end luxury fashion with an effortless, sun-drenched aesthetic. Under the precise creative direction of Ferdinando Verderi, the imagery channels a sophisticated Mediterranean spirit, placing a heavy emphasis on the interplay between tactile fabric textures and expansive coastal vistas. Photographed by HART LËSHKINA, the campaign utilizes natural light to accentuate the rich details of knit polo shirts and signature chain-print swimwear, grounding the brand's iconic gold Medusa motifs in an authentic, outdoor setting. The visual narrative relies on an editorial approach that feels both aspirational and inherently relaxed, featuring models Alvise Candida and Betsy Gaghan whose neutral presence allows the intricate leather goods and hardware to command focus. With hair styling by Guido Palau and makeup artistry from Pat McGrath, the technical execution remains sharp, leaning into a polished lifestyle quality that honors the heritage of the house while embracing contemporary luxury sensibilities. By marrying the precision of editorial photography with the raw beauty of natural light, the campaign successfully elevates the summer wardrobe to a statement of enduring style. It is a masterclass in visual storytelling, where the deliberate casting by Julia Lange further refines the brand’s image for a global, style-conscious audience seeking the ultimate intersection of glamour and leisure.
Project Versace · La Vacanza 2026 Ad Campaign
Versace captures the quintessential spirit of Mediterranean ease with its La Vacanza 2026 ad campaign, a masterclass in luxury fashion storytelling that leans into a nostalgic, sun-drenched aesthetic. Shot by renowned photographer Steven Meisel, the editorial series transports the viewer to a relaxed coastal bedroom where the boundaries between high-end glamour and youthful lifestyle imagery blur. Under the creative direction of Ferdinando Verderi, the campaign utilizes natural light to emphasize the rich textures of silk, suede, and leather against a backdrop of vintage-inspired interiors. The narrative is defined by a sense of intimacy, featuring an ensemble cast including Ella McCutcheon, Sabryna Oliveira, and Jackson Roodman, whose presence anchors the collection's bold, patterned garments and structured accessories. Karl Templer’s styling elevates the pieces, while the deliberate set design by Mary Howard adds layers of visual depth through the inclusion of curated fashion ephemera. By marrying technical precision with a breezy, candid quality, the campaign reads as an invitation to escape into the Versace universe. The juxtaposition of ornate embroidery and vibrant knits against the tranquil, sea-facing windows ensures that the collection feels both aspirational and deeply grounded, effectively balancing commercial viability with the house’s iconic identity. It is a sophisticated exercise in brand positioning that relies on editorial polish to make luxury fashion feel remarkably accessible and effortlessly cool.
Project Versace · Versace Eyewear S/S 26
Versace redefines the intersection of luxury and accessibility in its latest eyewear campaign, perfectly encapsulating the brand's unapologetic glamour for the S/S 26 season. Captured through the sharp, precise lens of photographer Frank Lebon, the series leans into a refined editorial aesthetic that prioritizes the bold geometry of the collection. Under the vision of creative director Dario Vitale, the campaign utilizes stark studio strobe lighting to carve out a minimalist environment, ensuring the intricate gold frame detailing and dark tinted lenses remain the undeniable focal points of every frame. The casting, curated by Julia Lange, features an ensemble including Chu Wong, Kazuya Tanabe, and Selena Forrest, whose presence anchors the sleek, oval-shaped designs with a deliberate, high-fashion sensibility. By employing a clean, neutral backdrop, the imagery allows the eyewear to serve as the definitive protagonist of the narrative, stripped of unnecessary visual noise. Stylist Spencer Singer elevates the composition through thoughtful textures and hair styling, which partially obscures the subject in a manner that feels both intimate and intentionally enigmatic. The result is a masterclass in commercial portraiture, where the iconic Versace branding is presented with a contemporary, architectural edge that demands attention while maintaining the house’s signature sophistication and effortless luxury in every meticulously detailed shot.
Project Versace · 'Eyewear' Spring 2026 Ad Campaign
Versace redefines the intersection of classic luxury and modern edge in its Spring 2026 eyewear ad campaign, a project that leans into the technical precision of editorial portraiture. Under the creative direction of Lina Kutsovskaya of BeGood Studios, the campaign serves as a masterclass in clean, high-fashion storytelling, utilizing a rigorous focus on the hardware and silhouette of each piece. Photographer Frank Lebon captures the collection through a blend of studio strobe and natural light, crafting compositions that favor crisp, directional shadows to accentuate the wearer's facial architecture. By pairing vibrant, layered styling by Spencer Singer with the precise, polished aesthetic of models like Selena Forrest and Chu Wong, the work balances the brand’s storied opulence with a contemporary, accessible attitude. The use of low-key and chiaroscuro techniques adds a layer of depth, isolating the eyewear as the singular focal point against neutral, stark backdrops. Supported by the subtle texture of Shiori Takahashi’s hair styling and the refined makeup artistry of Yadim, the campaign feels both intimate and grand. Through this series of images, Versace effectively strips away distraction to champion the interplay between light and form, ensuring the intricate metallic details and bold lens designs remain front and center in this latest commercial venture for the iconic fashion house.
Project Versace · Fall 2023 Ad Campaign
Versace leans into a disciplined vision of power and precision with its Fall 2023 ad campaign, stripping away the house's usual chromatic maximalism to focus entirely on silhouette and texture. Shot by legendary photographers Mert Alas and Marcus Piggott, the campaign utilizes a stark, high-key studio strobe aesthetic to frame a diverse cast, including Gigi Hadid and Irina Shayk, against a clean white backdrop. Under the creative direction of Donatella Versace and Christopher Simmonds, the work functions as a masterclass in monochromatic editorial minimalism, where the focus rests squarely on the sharp, structured shoulders of tailored blazers and the tactile complexity of crocodile-embossed leather. The deliberate use of sharp winged eyeliner by makeup artist Lucia Pieroni and sleek hair styling by Ryan Mitchell emphasizes a polished, uniform intensity that feels both classic and contemporary. By stripping back the set, the imagery demands attention for the garment construction, punctuated only by the subtle, deliberate inclusion of the vibrant Medusa logo. This series channels a return to the roots of high-fashion photography, where the tension between light, shadow, and form creates an enduring, sophisticated narrative that highlights the structural integrity of the season’s collection. It is a refined departure that effectively anchors the Versace identity through discipline, balance, and a bold embrace of black-and-white visual storytelling.
Project Versace · 'Icons' 2023 Ad Campaign
Versace leans into a refined, minimalist aesthetic for its Icons 2023 ad campaign, a project that expertly bridges the gap between heritage luxury and contemporary demand. Under the creative direction of Donatella Versace, the imagery serves as a masterclass in editorial precision, utilizing studio strobe lighting to emphasize the structural integrity of the collection. The campaign, captured by legendary photography duo Mert Alas and Marcus Piggott, highlights a clean and polished visual language where the focus remains steadfastly on high-end silhouettes and accessories. By featuring talent such as Anne Hathaway and Chris Lee, the campaign establishes a powerful dialogue between timeless sophistication and modern identity. The styling, curated by Jacob K, highlights the tactile qualities of the garments, from tailored leather blazers to silk shirts, all seamlessly integrated with the house’s iconic Greca hardware. These commercial portraits leverage a stark, white-background environment, allowing for a sharp focus on the interplay of texture and form. With hair and makeup provided by Orlando Pita and set design by Happy Massee, the resulting work feels both authoritative and approachable. The campaign is a triumph of high-fashion portraiture, eschewing unnecessary complexity in favor of crisp, high-key lighting and strong, deliberate compositions that cement the brand's position at the vanguard of the luxury fashion industry.
Project Versace · Holiday 2023 Ad Campaign
Versace leans into a bold, wintry aesthetic for its Holiday 2023 ad campaign, striking a balance between high-octane luxury fashion and festive intimacy. Under the creative direction of Donatella Versace, the campaign eschews traditional seasonal cliches in favor of a clean, studio-driven editorial minimalism that places the brand's latest collection center stage. Photographer Angelo Pennetta and director Rosie Marks masterfully navigate the interplay between high-contrast monochrome portraits and vibrant, color-saturated studio strobe shots. The series oscillates between the cinematic depth of low-key chiaroscuro lighting and the crisp, clean precision of modern commercial fashion photography. By juxtaposing ornate, textured jacquard outerwear against stark blue backdrops and minimalist holiday accents, the project captures a sophisticated, modern narrative. Casting director Piergiorgio Del Moro brings a diverse ensemble of talent, including Hyunjin, Amelia Gray, Hedi Ben Tekaya, and Sacha Quenby, who inhabit the pieces with poise, while stylist Jacob K curates the look with a sharp, contemporary edge. From the inclusion of digital snow particles to the tactile focus on branded tote bags and layered silhouettes, the imagery feels both grounded and aspirational. This campaign successfully synthesizes the house’s iconic, baroque-inspired DNA with a fresh, youthful energy, cementing its place as a standout visual showcase within the luxury fashion sector for the holiday season.
Project Versace · Spring 2024 Ad Campaign
The Versace Spring 2024 ad campaign serves as a masterclass in editorial minimalism, stripping away the excess of elaborate set design to focus entirely on the interplay between form, texture, and the iconic spirit of the house. Under the visionary direction of Donatella Versace, with photography and creative direction handled by Mert Alas, the campaign channels a deliberate, focused energy. By utilizing a stark, neutral charcoal grey backdrop, the imagery allows the intricate craftsmanship of the collection to take center stage, from the structured tweed of a pastel mini skirt set to the fluid, metallic sheen of cowl-neck dresses. The production leans into a clean, studio strobe aesthetic that emphasizes the tactile quality of the textiles, whether it is the delicate lace trim of a sleeveless top or the crisp, geometric patterns of layered gingham outerwear. Featuring a high-profile ensemble including Claudia Schiffer, Loli Bahia, and Fernando Lindez, the project captures dynamic, high-fashion poses that feel both timeless and urgent. The deliberate styling by Jacob K, punctuated by sharp accessories like the Medusa-hardware bags and metallic footwear, reinforces the brand's identity as a powerhouse of luxury fashion. This series expertly balances a commercial sharpness with an elevated editorial sensibility, proving that when the focus is sharpened, the garments themselves provide all the necessary narrative depth.
Project Versace · Icons Spring 2024 Ad Campaign
Versace redefines the essence of modern luxury with its Icons Spring 2024 ad campaign, a masterclass in editorial minimalism that strips away the noise to spotlight timeless garment construction. Under the creative direction of Donatella Versace, the campaign leans into a stark, refined aesthetic that prioritizes form, silhouette, and materiality. Renowned photography duo Mert Alas and Marcus Piggott utilize high-key lighting and precise studio strobe setups to capture subjects Cillian Murphy and Anne Hathaway in a series of arresting portraits. The visual language is intentionally restrained, relying on a clean, seamless backdrop—ranging from stark white to neutral grey—to ensure the focus remains entirely on the tailoring and texture of the pieces. Stylist Jacob K brings a cohesive edge to the narrative, balancing the sharp, structured lines of tailored blazers and trench coats with the soft, organic volume of the hair and accessories. Whether Murphy is captured in a precise, wide-leg trouser ensemble or Hathaway is featured in sleek, leather-bodice dresses, the imagery feels both contemporary and enduring. By discarding extraneous detail in favor of high-contrast monochrome and clean composition, the project effectively underscores the brand’s ability to anchor its most iconic designs in a sophisticated, camera-ready reality that speaks to the power of pure, classic portraiture.
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