mytheresa

mytheresa · MYTHERESA INTRODUCING PIAGET FINE JE ...

Mytheresa brings a sophisticated lens to the world of horology and high-end adornment with the introduction of Piaget Fine Jewellery. This editorial campaign captures a narrative of effortless glamour, leaning into the cinematic quality of a sun-drenched road trip to frame the brand's latest collection. Through the lens of photographer Marcus Ohlsson, the project elevates the traditional accessory shoot by embedding fine pieces within a lifestyle context that feels both intimate and aspirational. The creative vision thrives on a tactile, natural light aesthetic that highlights the intricate craftsmanship of Piaget's watches and gold jewellery. Model Zak anchors the narrative with a poise that balances luxury with a relaxed, modern edge, complemented by the clean, precise hair styling of Alessandro Rebecchi and the meticulous makeup application by Carlos Saidel. The imagery masterfully utilizes macro composition and editorial minimalism, specifically in the tight reflections of a car mirror and the focused depth of field on gold accents. By pairing high-end fashion pieces with the classic silhouettes of a vintage convertible, the project creates a seamless dialogue between the timeless heritage of Piaget and the contemporary fashion sensibilities of Mytheresa. The result is a polished visual experience that eschews overt artifice in favor of warm, golden hues that emphasize the tactile luxury of every piece presented.

mytheresa · Mytheresa S/S 26

For the Mytheresa S/S 26 season, the luxury fashion retailer lean into a clean, exacting visual language that prioritizes the tactility and structural integrity of its latest designer fashion offering. Captured with meticulous precision by photographer Andrea Reina, the campaign utilizes a series of commercial studio strobe techniques to isolate key garments against neutral light grey and stark white backdrops. This approach strips away distraction, allowing the viewer to engage directly with the material details of the collection, from the intricate paisley motifs of a structured shirt dress to the architectural layering of fabric ribbons on a pale pink silhouette. The imagery reads as an exercise in editorial minimalism, ensuring that the rich textures of wool-like coatings, light-wash denim, and shimmering black sequins remain the undeniable protagonists of the frame. By balancing high-end luxury sensibilities with a clinical, uniform lighting scheme, the project serves as a definitive look-book that emphasizes craftsmanship over artifice. The deliberate, focused nature of each shot reflects a modern shift toward purposeful curation, where the subtle reflection of velvet or the precision of a wide-leg cut becomes the primary narrative device. Through this consistent aesthetic lens, Mytheresa reaffirms its position as a destination for refined style, successfully elevating the standard product packshot into a compelling statement on seasonal sophistication and modern designer fashion.

mytheresa · Saint Laurent Runway Pre-Launch Campaign

Mytheresa captures the essence of contemporary luxury in this Saint Laurent runway pre-launch campaign, a masterclass in editorial fashion photography that leans into minimalist architectural geometry. Through the lens of photographer Marco Lessi, the series brings the house of Saint Laurent to life, emphasizing a blend of structured silhouettes and high-sheen textures. Model Lara Menezes anchors the narrative, moving seamlessly between an ornate, checkerboard-floored interior and stark, neutral backdrops that allow the collection's bold utility aesthetic to command the frame. Whether showcasing a glossy burgundy trench or a sharp-shouldered leather jacket, the styling—meticulously refined by the work of hair stylist Yumiko Hikage and makeup artist Akari Sugino—reinforces a polished, modern intensity. The project relies on natural light to define the depth of each garment, creating soft, directional shadows that heighten the tactile quality of sheer fabrics and smooth leather surfaces. This campaign effectively serves as a visual bridge between the runway and the commercial sphere, illustrating the design vision of Anthony Vaccarello through a focused, portrait-heavy lens. By pairing pointed-toe heels with utility-style dresses, the imagery maintains a cohesive, sophisticated vocabulary. Ultimately, this collaboration represents the convergence of high-fashion sensibilities and commercial precision, delivering an editorial experience that feels both timely and timeless within the luxury sector, all while maintaining the refined, monochromatic elegance that defines the Mytheresa brand identity.

mytheresa · Mytheresa Men x Loewe Paula’s Ibiza ...

The collaboration between Mytheresa and Loewe Paula’s Ibiza captures the essence of elevated escapism, leaning into a saturated color palette that feels both nostalgic and distinctly contemporary. Through the lens of photographer Marco Lessi, the campaign masterfully traverses the intersection of luxury fashion houses and relaxed, seaside leisure. The editorial visuals highlight the collection's heavy emphasis on tactile surfaces, utilizing natural light to draw out the intricate textures of knitwear, layered gingham, and detailed crochet work. Rather than relying on high-concept studio artifice, the imagery remains rooted in lifestyle photography, positioning the collection within an architectural backdrop of weathered stone and rustic wood. Model Nikita Stsjolokov brings a candid energy to the frames, embodying a modern approach to men's fashion that feels effortless yet meticulously curated. With precise grooming by makeup artist Linda Sigg, the portraits maintain an editorial sharpness that elevates the casual silhouettes, such as the vibrant striped knit sets and the bold, logo-centric pieces. Each composition balances the grit of a textured wall or a vintage door with the polished refinement of the garments themselves, successfully blending commercial accessibility with a high-fashion sensibility. By focusing on the interplay between the human subject and his environment, the project effectively communicates the brand's commitment to quality craftsmanship and effortless seasonal elegance.

mytheresa · Julez Smith x Mytheresa

In a sophisticated convergence of street-inspired tailoring and high-end luxury fashion, the Julez Smith x Mytheresa campaign refines the art of editorial minimalism. Through the lens of photographer Tommy Chung, the project captures model Julez Smith navigating a series of structured, sun-drenched environments that emphasize the architectural quality of his apparel. The imagery leans into a clean, intentional aesthetic, prioritizing the tactile richness of premium leathers and denim over overt artifice. By utilizing natural light to delineate the interplay between shadow and silhouette, Chung creates a visual dialogue where the model’s presence serves as the anchoring force for the collection. Whether posed against the repeating geometric brick patterns or within the verdant, palm-fringed corridors of a sunlit plaza, the styling remains cohesive and deliberate. The integration of geometric designer handbags and monochromatic ensembles further reinforces the luxury fashion house's commitment to precision and contemporary silhouettes. This portrait-led lifestyle campaign eschews excessive ornamentation, opting instead for a quiet, self-assured confidence that aligns perfectly with Mytheresa’s global brand identity. Each frame reflects a balance of fluid movement and composed stillness, cementing the project as a masterclass in modern fashion photography that successfully translates upscale heritage into a highly curated, accessible, and aspirational visual language.

mytheresa · Mytheresa x Brioni

The latest collaboration between Mytheresa and Brioni masterfully captures the intersection of heritage tailoring and the effortless ease of Mediterranean living. Under the creative direction of Veronika Safrankova, the campaign leans into a visual narrative of quiet luxury, perfectly aligning the artisanal precision of Brioni with the sophisticated curation synonymous with Mytheresa. Through the lens of photographer Magnus Lechner, the series utilizes soft natural light to highlight the tactile quality of the collection, favoring lightweight linens, ribbed textures, and structured navy pieces that invite a sense of timeless elegance. The imagery functions as a refined lifestyle editorial, moving away from high-gloss fashion artifice to embrace a serene, coastal minimalism. Each portrait is set against an atmospheric backdrop of calm, vast seas and architectural details—arched hallways, mosaic tiles, and cypress trees—that echo the relaxed yet disciplined silhouette of the garments. The project relies on a clean, editorial aesthetic, emphasizing the brand’s hallmark construction through subtle close-ups of plaque detailing and sharp collar lines. By blending commercial precision with a cinematic portrait sensibility, the collaboration frames the menswear pieces not just as clothing, but as essential elements of a sophisticated, well-traveled existence, grounding the high-end luxury fashion industry in a tangible, sun-drenched reality that feels both aspirational and inherently grounded in classic European style.

mytheresa · Mytheresa S/S26 Tailoring

For its S/S26 tailoring campaign, Mytheresa leans into a refined sense of modern classicism, placing the focus squarely on the sharp precision of men’s formalwear. Photographed by Zoë Joubert, the imagery creates an immersive study of texture and architectural form, effectively bridging the gap between high-end editorial and accessible lifestyle photography. The project, guided by the vision of creative director Veronika Safrankova, captures model Sacha Bilal against a backdrop of warm wood-paneling and clean, block-masonry stone, allowing the intricate beadwork and distinctive lapels of the collection to take center stage. Through the lens of natural light, the campaign emphasizes the craftsmanship inherent in every garment, from the structured shoulders of the jackets to the nuanced geometric patterns of the shirting. The styling, executed by Mitchell Belk, avoids unnecessary flourish, instead opting for a minimalist approach that feels both timeless and forward-thinking. By casting a sharp, neutral gaze on the garments, the team has produced a series of portraits that function as both a celebration of contemporary tailoring and a testament to the power of restrained visual storytelling. It is a masterclass in balance, where the interplay of light and shadow serves to heighten the tactile quality of the fabrics, ensuring the collection resonates with a sophisticated, style-conscious audience seeking quiet authority.

mytheresa · Mytheresa S/S26

The Mytheresa S/S26 campaign masterfully synthesizes the high-fashion editorial aesthetic with the rugged, untamed beauty of an arid landscape. Through the lens of photographer Zoë Joubert, the campaign captures a sense of isolation and movement that defines this luxury fashion season. Under the sharp creative direction of Veronika Safrankova, the imagery leans into a minimalist, high-contrast narrative where vibrant, saturated garments—deep reds, purples, and yellows—pierce through the sun-baked, earthy tones of sedimentary rock formations. Styling by Mitchell Belk emphasizes the tactile nature of the collection, favoring layered utility jackets and textured knitwear that feel both sophisticated and raw. The project thrives on the interplay of natural light, ranging from bright, directional sunlight that sharpens the subject's features to the cool, moody glow of twilight in select portraiture. With casting direction by Zoard Heuze and precise grooming by makeup artist Paco Garrigues, the campaign leans into a clean, editorial look that avoids distraction, focusing instead on the harmony between contemporary silhouettes and the vast, weathered wilderness. By leveraging the interplay of these elements, the campaign creates a compelling dialogue between refined luxury fashion and the expansive natural world, ultimately delivering a polished, high-impact aesthetic that feels at once grounded and aspirational.

mytheresa · mytheresa X Calvin Klein

mytheresa · Mytheresa x Dries Van Noten

mytheresa · Special Social Club Madrid

mytheresa · MiuMiu’s Pre-Fall ‘25 collection