
Tory Burch
Featured Tory Burch projects
This week's top Tory Burch projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Tory Burch · Tory Burch Resort 2027 Lookbook
The Tory Burch Resort 2027 lookbook captures an evolution of high-fashion pragmatism, grounding the house's signature aesthetic in a domestic, minimalist landscape. Photographed by Esther Theaker, the collection channels a deliberate sense of calm, utilizing editorial lifestyle framing to bridge the gap between aspirational luxury and modern functionality. The styling, helmed by fashion editor Brian Molloy, deftly balances bold textural contrasts—pairing suede midi skirts and lace shift dresses with rigid, structured handbags—to highlight the intricate craftsmanship of the garments. The project leans into a clean, graphic visual language, utilizing a mix of studio strobe lighting and soft natural light to define the metallic surfaces and architectural kitchen settings designed by Julia Wagner. Models Annemary Aderibigbe and Claudia Campana anchor the series with a composed, direct gaze, while nuanced beauty choices from hair stylist Jimmy Paul and makeup artist Dick Page reinforce the minimalist rigor of the clothing. By integrating elements of the everyday, such as curated bowls of citrus and apples, against sleek, industrial backgrounds, the campaign positions the Tory Burch collection as a study in polished, wearable elegance. This lookbook serves as a masterclass in modern luxury fashion house presentation, proving that the most compelling visual narratives are often those that find profound beauty within the starkness of a perfectly composed environment.
Project Tory Burch · Tory Burch S/S 2026 Eyewear
The Tory Burch S/S 2026 eyewear campaign masterfully bridges the gap between high-fashion editorial polish and approachable lifestyle imagery. By leaning into an aesthetic of refined minimalism, the project elevates the season’s latest silhouettes through a series of intimate portraits that capture the quiet confidence of the modern muse. Photographer Grace Ahlbom utilizes natural light to bathe each frame in a warm, ethereal glow, emphasizing the architectural detailing of the cat-eye frames against clean, neutral stone backgrounds. The visual narrative is anchored by the presence of Emily Ratajkowski, whose calm, composed demeanor allows the intricate eyewear designs to take center stage without distraction. With expert fashion styling from Brian Molloy, the imagery balances the bold, sage-toned translucent frames and classic black sunglasses with sophisticated jewelry, creating a cohesive look that feels both timeless and current. The production team, including hair stylist Guido Palau and makeup artist Diane Kendal, leans into an understated beauty approach, ensuring the focus remains squarely on the craftsmanship of the accessories. By eschewing over-the-top artifice in favor of soft, naturalistic portraiture, this campaign speaks directly to the discerning Tory Burch consumer, positioning the eyewear collection as an essential component of a polished, contemporary wardrobe. It is a masterclass in controlled, editorial-focused visual storytelling that feels organic yet impeccably curated for the luxury eyewear sector.
Project Tory Burch · Fall 2023 Ad Campaign
The Tory Burch Fall 2023 ad campaign masterfully bridges the gap between heritage luxury and modern urbanity, grounding its high-fashion narrative in the transitional, cinematic spaces of historic train stations. Under the expert creative direction of Alex Lockett, the campaign leans into a sophisticated lifestyle aesthetic that feels both intimate and expansive. Photographer Jamie Hawkesworth captures the collection through a lens of editorial minimalism, relying heavily on natural light to highlight the rich, tactile qualities of suede, silk, and quilted leather accessories. Featuring models Emily Ratajkowski, Liu Wen, and Nora Attal, the imagery achieves a delicate balance between portraiture and commercial storytelling. The styling by Brian Molloy introduces unexpected pairings, such as chunky sneakers with tailored separates or fishnet stockings with distressed denim, which injects a necessary sense of ease into the brand's formal language. Hair stylist Jimmy Paul and makeup artist Dick Page contribute to the cohesive look, favoring a soft, natural finish that allows the depth of the apparel and the architectural surroundings—with their soaring arches and vaulted ceilings—to take center stage. By framing the brand's iconic handbags and logo hardware within these airy, industrial-style terminals, the project successfully elevates essential everyday items into objects of aspirational desire, proving that the modern luxury house can thrive by finding beauty in the intersections of travel, architecture, and personal style.
Project Tory Burch · Holiday 2023 Ad Campaign
The Tory Burch Holiday 2023 ad campaign represents a masterclass in editorial minimalism, seamlessly blending architectural precision with the season's core luxury offerings. Under the creative direction of Tory Burch, this fashion campaign captures a refined, modern atmosphere, characterized by clean lines and an intentional color palette that ranges from soft blush and warm neutrals to vibrant teal. Photographer Oliver Hadlee Pearch utilizes a mix of studio strobe and natural light to emphasize the rich textures of the collection—from glossy satins and crisp white layers to the signature quilted leather of the brand's handbags. Models Nora Attal and Vittoria Ceretti anchor the visuals, their composed presence harmonizing with the sculptural, curved interiors that serve as a consistent narrative backdrop. The work of stylist Brian Molloy elevates the narrative, integrating bold, stud-adorned belts and metallic accents that provide a sophisticated edge to the minimalist silhouettes. With meticulous hair styling by Cyndia Harvey and makeup by Lucia Pica, the campaign achieves a cohesive, cinematic polish that feels both curated and effortlessly high-end. Through its balanced composition and careful attention to both soft architectural detail and commercial product placement, the project successfully channels a sense of quiet luxury, ensuring that every accessory remains the focal point of a visually arresting, lifestyle-driven visual story that feels distinctly contemporary and timeless in its execution.
Project Tory Burch · Spring 2024 Ad Campaign
Tory Burch returns with a Spring 2024 ad campaign that masterfully recalibrates the brand's identity through a lens of curated spontaneity. Captured by photographer Jamie Hawkesworth, the series leans into a sun-drenched, lifestyle-oriented aesthetic that feels both elevated and endearingly candid. The imagery transports viewers to Marfa, Texas, where the stark, minimalist architecture provides a deliberate foil to the collection’s intricate textures. By integrating models such as Selena Forrest, Ida Heiner, and Grace Elizabeth alongside local marching band performers, the campaign breaks away from traditional luxury tropes, favoring a narrative of joyful, rhythmic movement. The execution relies heavily on natural light to define the interplay between the metallic sheen of signature handbags and the organic, pleated silhouettes of the seasonal dresses. This editorial approach prioritizes clean, architectural composition, often utilizing high-key lighting to sharpen the contrast between the models and their weathered, vintage backdrops. Whether framing a model using a silver flip-flop as a prop telephone or documenting the disciplined geometry of brass instruments against neutral walls, the campaign captures a sense of modern ease. The result is a cohesive, highly polished commercial effort that manages to remain grounded, successfully positioning the accessories as essential components of a vibrant, tactile, and thoroughly contemporary lifestyle experience.
Project Tory Burch · Fall 2024 Ad Campaign
The Tory Burch Fall 2024 ad campaign masterfully balances the brand's heritage of polished, feminine design with a contemporary, minimalist edge. Captured against the serene, light-drenched landscapes of Portugal, the campaign leans into editorial minimalism to foreground the collection's architectural silhouettes and meticulous craftsmanship. Photographer Jamie Hawkesworth expertly harnesses natural light, utilizing the golden hour to bathe the scenes in a soft, atmospheric warmth that underscores the collection's wearable sophistication. Under the creative direction of Tory Burch, the visual narrative avoids the cluttered tropes of luxury advertising, instead opting for a clean, cinematic sensibility where the garments and iconic handbags serve as natural extensions of the models' relaxed, intimate movements. Profiles like Vittoria Ceretti, Mona Tougaard, and Chu Wong anchor the visuals with effortless poise, while stylist Brian Molloy’s juxtaposition of rich textures, such as sheer garments against structured wool coats, creates a tactile dialogue throughout the series. With set design by Julia Wagner that emphasizes modern, angular structures and reflective pools, the campaign reads as a cohesive study in refined contrast. By prioritizing a serene, expansive aesthetic, the project successfully elevates the Tory Burch identity, delivering a high-fashion editorial experience that feels both grounded in its coastal setting and aspirational in its execution, demonstrating a sophisticated evolution of the brand’s lifestyle-focused storytelling.
Project Tory Burch · "Sublime" Fall 2024 Ad Campaign
Tory Burch elevates the narrative of modern luxury with its Sublime Fall 2024 campaign, a masterclass in beauty and fragrance advertising that balances organic delicacy with structural precision. At the heart of the project, creative director Lina Kutsovskaya orchestrates a visual identity that feels both high-end and remarkably approachable. The campaign, captured by renowned photographers and directors Mert Alas and Marcus Piggott, utilizes high-key studio strobe lighting to emphasize the ethereal quality of the fragrance bottles, which are framed alongside delicate white roses and citrus accents. This interplay between the rigidity of glass and the softness of natural botanicals creates a sophisticated, minimalist aesthetic that defines the brand's contemporary evolution. Featuring Kendall Jenner, the portraiture leans into an editorial sensibility where fashion meets commerce. Styled by Brian Molloy, with hair by Tamás Tüzes and makeup by Diane Kendal, Jenner appears both poised and vulnerable, her presence grounded by the shimmering metallic textures of her attire. The composition avoids clutter, allowing the clarity of the product to stand out against neutral, pale peach and grey backdrops. Through the expert execution of BeGood Studios, this campaign serves as a polished example of how to merge lifestyle portraiture with product-focused storytelling, ensuring that the scent becomes as much of a character in the narrative as the talent itself.
Project Tory Burch · Holiday 2024 Ad Campaign
For the Tory Burch Holiday 2024 campaign, the brand transports its audience to the sun-drenched, serene waters of Lake Como, Italy, crafting an elegant visual narrative that redefines luxury fashion. Photographed by Oliver Hadlee-Pearch, the campaign embraces a sophisticated editorial aesthetic, utilizing natural light to accentuate the tactile richness of the collection. The imagery seamlessly blends lifestyle and commercial elements, featuring models Felice Noordhoff and Annemary Aderibigbe who embody a polished yet relaxed holiday spirit. Under the guidance of stylist Brian Molloy, the wardrobe transitions from shimmering sequined camisoles and feather-trimmed hems to structured leather handbags, all while maintaining a cohesive, elevated silhouette. The creative team, bolstered by the meticulous hair styling of Cyndia Harvey and makeup artistry by Lucia Pica, leans into a refined, minimalist palette that allows the exquisite craftsmanship of the accessories—from quilted velvet textures to signature metallic logos—to command attention. Set designer Julia Wagner masterfully integrates classical stone colonnades, ornate architectural details, and the timeless serenity of the Italian waterfront to anchor the collection. Through a series of carefully composed portraits and macro shots, the project successfully captures a harmonious balance between high-end aspiration and intimate, sunlit reality. The result is an evocative campaign that feels both grand in its geographical scope and personal in its attention to the delicate, handcrafted details that define the Tory Burch identity.
Project Tory Burch · Lunar New Year 2025 Ad Campaign
The Tory Burch Lunar New Year 2025 campaign masterfully bridges the gap between high-end luxury fashion and the exuberant, festive spirit of the holiday season. By centering the imagery on a vibrant palette of cherry reds and crisp whites, the campaign creates a cohesive visual narrative that feels both celebratory and grounded in contemporary sophistication. Under the clear creative direction of Tory Burch, the campaign features model Xiao Wen Ju, whose poised yet joyful presence anchors the series of portraits and lifestyle shots. The photography leans heavily into editorial minimalism, utilizing natural light to accentuate the tactile quality of the collection, from the intricate beadwork on knitwear to the polished metallic hardware of the brand’s signature shoulder bags. Across various outdoor settings featuring rolling hills and clear blue skies, the use of studio strobe techniques in controlled environments balances the exterior lifestyle imagery, providing a versatile range of assets that feel both polished and approachable. The interplay of bold geometric patterns, playful motifs like fresh oranges, and symbolic red accents allows the collection to shine, proving that high-fashion storytelling can feel intimate and spirited. This project successfully leverages clean composition and a striking color theory to define the season, positioning the brand as a leader in refined, thematic holiday marketing that resonates with a global audience.
Project Tory Burch · Spring 2025 Ad Campaign
Tory Burch returns to the intersection of elevated athleticism and refined utility for its Spring 2025 ad campaign, a collection that masterfully bridges the gap between high-fashion editorial and a relaxed, performance-inspired lifestyle. Through the lens of photographer Jamie Hawkesworth, the campaign captures an ethereal yet grounded narrative, utilizing a blend of natural light and studio strobe setups to emphasize the tactile quality of the collection. The imagery channels a sophisticated minimalism, featuring models Irina Shayk, Mona Tougaard, and Ida Heiner as they navigate both track-side environments and deliberate studio spaces. These visual compositions move effortlessly from the dynamic geometry of a running track to serene, textured portraiture, placing the brand's iconic quilted handbags and layered knits at the heart of the storytelling. The technical execution relies on a polished, editorial approach, where the play of soft, golden-hour light against crisp architectural lines highlights the delicate ruffles and metallic hardware defining this season’s silhouettes. By opting for a clean, cohesive visual language, the campaign celebrates a communal, joyful aesthetic, transforming everyday scenes into elevated moments of luxury. This collection leans into a modern narrative, suggesting that style is not just about the garment itself but the fluid, deliberate way it moves through the world, ensuring a resonant brand identity for the current fashion cycle.
Project Tory Burch · Fall 2025 Ad Campaign
The Fall 2025 campaign for Tory Burch masterfully bridges the gap between high-end luxury fashion houses and authentic, lived-in storytelling. Under the creative vision of director Talia Collis and the lens of photographer Jamie Hawkesworth, the campaign feels less like a traditional advertisement and more like a curated study of modern elegance. Set against the kinetic backdrop of New York City, the imagery leans into a polished editorial aesthetic that highlights both the architectural grit of the urban environment and the serene intimacy of quiet, interior moments. By casting a diverse ensemble including Nora Attal, Selena Forrest, and Lulu Tenney, the campaign emphasizes a grounded, sophisticated sensibility that feels accessible yet aspirational. Stylist Brian Molloy artfully balances structured tailoring with seasonal textures, while hair by Jimmy Paul and makeup by Dick Page maintain a clean, elevated look that complements the rich earth tones of the collection. The use of natural light is a pervasive stylistic thread, imbuing each frame with a warm, cinematic quality that defines the brand’s autumnal narrative. Through these varied portraits and lifestyle scenes, the collection—defined by sharp leather handbags and layered knitwear—emerges as an essential component of a contemporary, well-traveled wardrobe. This project successfully captures the spirit of the season through a blend of commercial precision and effortless, editorial minimalism.
Project Tory Burch · Spring 2026 Ad Campaign
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