Ralph Lauren

Ralph Lauren · Purple Label Pre-Fall 2026 Ad Campaign

The Ralph Lauren Purple Label Pre-Fall 2026 ad campaign serves as a masterclass in luxury fashion house branding, distilling the essence of timeless elegance through a series of meticulously composed portraits. Photographed by Tyler Mitchell and overseen by creative director Andrew Young, the campaign leans into editorial minimalism, utilizing clean, neutral studio backdrops to place the focus squarely on the craftsmanship of the garments. The execution employs consistent studio strobe lighting to emphasize the tactile quality of the collection, from the weight of textured cable knit sweaters to the fluid sheen of silk scarves and structured suede jackets. Featuring a diverse cast including models Akbar Shamji, Gideon Adeniyi, Kit Butler, and Mathieu Simoneau, the imagery creates a cohesive visual narrative defined by sophisticated tailoring and nuanced accessories. Stylist Tom Stables curates a palette of cream, beige, and navy, while Akki Shirakawa ensures a groomed, polished aesthetic that complements the collection's refined sensibility. By stripping away environmental clutter, the series achieves an intimate, almost portrait-focused energy that feels both contemporary and archival. The project underscores the brand's commitment to quiet luxury, with casting director Caroline Moxley assembling a look that balances poise with a direct, modern gaze. This campaign successfully channels a legacy of American classicism, transformed through modern commercial photography techniques that elevate the humble utility jacket and linen shirt into icons of aspirational living.

Ralph Lauren · Ralph Lauren Collection Pre-Fall 2026

The Ralph Lauren Collection Pre-Fall 2026 campaign represents a masterclass in luxury fashion storytelling, grounding its aesthetic in a rigorous commitment to texture and tailored minimalism. Under the creative direction of Andrew Young, the project leans into a sophisticated, monochromatic palette that favors deep chocolate browns, rich olives, and classic blacks, effectively highlighting the premium materialities of suede, silk, and structured leather. Photographed by Tyler Mitchell, the series utilizes studio strobe lighting alongside soft natural light to create an editorial portrait style that feels both timeless and sharp. The imagery centers on tactile details—from the rugged grain of crocodile skin and distressed leather belts to the lustrous sheen of satin dresses—ensuring that the craftsmanship of the collection remains the focal point. With expert styling by Michel Botbol and polished beauty looks orchestrated by hair stylist Akki Shirakawa and makeup artist Yumi Lee, the models present a poised, composed demeanor that embodies the brand's enduring equestrian-inflected DNA. By stripping away complex environments in favor of neutral studio backdrops, the campaign allows the architectural silhouettes of the double-breasted trench coats and high-waisted tailoring to take center stage. The result is a clean, commercial narrative that perfectly balances heritage elegance with contemporary high-fashion sensibilities, reinforcing the Ralph Lauren Collection as a definitive leader in the luxury fashion houses sector.

Ralph Lauren · Ralph Lauren Purple Label Pre-Fall 2026

The Ralph Lauren Purple Label Pre-Fall 2026 campaign leans into the timeless tension between sartorial tradition and modern minimalism. Captured through the sharp, intentional lens of photographer Tyler Mitchell, the series functions as a masterclass in editorial portraiture that prioritizes texture and nuance over excess. Under the strategic vision of creative director Andrew Young, the collection is brought to life through a sequence of studio portraits that celebrate the fluidity of luxury fashion. Models including Akbar Shamji, Gideon Adeniyi, Kit Butler, and Mathieu Simoneau embody a quiet, composed masculinity, accented by styling from Tom Stables that highlights an intricate mix of fine-knit sweaters, tailored beige ensembles, and western-inspired leather accessories. The aesthetic is defined by a clean, monochromatic palette, where the interplay of studio strobe and soft natural light emphasizes the tactile quality of silk scarves, embossed silver cuffs, and crisp cotton button-downs. With grooming artistry from Akki Shirakawa and Yumi Lee, the images achieve a cinematic polish, rendering each subject in a state of relaxed yet sophisticated confidence. By utilizing tight, intimate compositions, the campaign strips away the noise, focusing instead on the impeccable construction of the garments. This project masterfully preserves the heritage-driven identity of the brand while delivering a contemporary, understated look that feels both elevated and accessible for the upcoming season.

Ralph Lauren · World of Tennis

Ralph Lauren · Wimbledon

Ralph Lauren captures the timeless prestige of the Wimbledon tennis championship through a sophisticated visual narrative that bridges the gap between high-performance athletics and storied heritage. Photographed by Blair Getz Mezibov, the campaign leans into a classic, cinematic aesthetic, utilizing a mix of 35mm film and live-action techniques to convey the intensity of the sport alongside the quiet anticipation of the tournament. The imagery traverses a compelling range, from high-contrast black-and-white portraits that reveal the grit of the game to lifestyle vignettes that emphasize the brand’s refined tennis apparel. Whether framing action-packed moments on the grass court or capturing the professional composure of icons like Andre Agassi, the project maintains an editorial polish that feels both authentic and aspirational. By focusing on intricate details—such as the texture of cable-knit sweaters or the subtle branding on performance gear—the photography highlights the seamless integration of fashion and sport. The visual language, defined by natural light and purposeful composition, transforms the iconic Wimbledon setting into a stage for cultural storytelling. Through this lens, the brand solidifies its connection to the tournament, delivering a narrative that is as much about the elegance of the tradition as it is about the adrenaline of the match itself.

Ralph Lauren · Double RL & Co. Surplus & Supply Sum ...

The latest campaign for Ralph Lauren’s Double RL & Co. Surplus & Supply collection masterfully leans into a rugged, western-inspired aesthetic that feels both timeless and deeply authentic to the brand’s heritage. Captured through the lens of photographer Dikayl Rimmasch, the imagery translates a quiet, contemplative atmosphere into a cohesive visual narrative centered on rustic craftsmanship and countryside leisure. Model Kat Carter serves as the singular, compelling figure across the series, anchoring the editorial portraits with a presence that balances intensity with effortless grace. The execution utilizes natural light to highlight the intricate textures of embroidered denim, distressed fabrics, and vintage-inspired floral patterns, effectively bridging the gap between high-end luxury fashion and the grit of the American frontier. By employing a cinematic black and white palette and a low-key chiaroscuro technique, the creative team has elevated standard lifestyle portraiture into something far more evocative. Each frame focuses on intimate details, from the delicate buttons on a ruffled collar to the deliberate, windswept movement of a figure on a gravel road, ensuring the collection remains rooted in its hallmark storytelling. This project successfully merges artisanal sensibility with the raw, outdoor settings of the rural landscape, offering a sophisticated study in textures while maintaining the relaxed, classic appeal synonymous with the storied legacy of Ralph Lauren.

Ralph Lauren · Ralph Lauren Fragrances, Polo Sporti ...

Ralph Lauren Fragrances masterfully channels a quintessential sense of heritage and leisure in its latest campaign, a multi-faceted fragrance project that leans heavily into a polished nautical aesthetic. Captured with the keen eye of photographer Hayden Worsfold, the series expertly bridges the gap between classic commercial appeal and cinematic storytelling. Through a collection of lifestyle and portrait photography, the work navigates the intersection of athletic precision and coastal relaxation, ranging from the sun-drenched decks of private boats to the crisp, structured lines of a tennis court. Each frame is bathed in natural light, utilizing the inherent golden hour glow to accentuate both the textures of premium apparel and the sleek, reflective surfaces of the fragrance bottles themselves. Whether highlighting a man leaning against a vibrant red convertible or documenting the camaraderie of a group at sea, the imagery feels both aspirational and grounded. The project employs a refined, editorial minimalism, ensuring the product remains the central anchor within a broader, lifestyle-forward narrative. By focusing on cohesive styling and a deliberate, high-key lighting palette, the campaign solidifies the brand identity, presenting the fragrance as an essential accessory for the modern, adventurous individual who demands both sophistication and utility in their daily pursuits.

Ralph Lauren · The 888 House Fall 2023 Ad Campaign

The Ralph Lauren 888 House Fall 2023 ad campaign masterfully navigates the intersection of heritage luxury and the rugged expanse of the American landscape. Shot by photographer Carter Berg, the series channels a cinematic narrative that feels both vast and deeply intimate, grounding the high-end sophistication of the RL 888 collection in an untamed environment. Through the strategic use of natural light and golden hour illumination, Berg captures a series of editorial portraits that oscillate between sweeping, sun-drenched vistas and granular, tactile product focus. Models Anna Ewers and Fei Fei Sung embody the collection’s signature blend of minimalist silhouettes and western-inspired accents, with styling by Meryl Griffith providing a bridge between classic luxury fashion and an earthy, lifestyle-oriented aesthetic. The work benefits from the sharp, detailed artistry of hair stylist Tomo Jidai and makeup artist Mark Carrasquillo, who maintain an understated look that keeps the focus firmly on the collection’s structured leather goods and metallic hardware. By contrasting the refined, polished craftsmanship of the signature shoulder bag against the raw, weathered textures of wooden posts and dry, golden grasses, the campaign leans into a visual language of timeless elegance. This project stands as a testament to the power of deliberate creative direction, successfully elevating everyday accessories into icons of modern, cinematic storytelling within the global luxury market.

Ralph Lauren · Holiday 2023 Ad Campaign

Ralph Lauren’s Holiday 2023 ad campaign serves as a masterclass in luxury fashion house branding, distilling the essence of celebration into a collection of meticulously crafted portraits. By stripping away environmental clutter, the campaign leans into an editorial minimalism that demands complete focus on the tactile richness of the collection. Shot by photographer Steven Pan, the imagery utilizes precise studio strobe lighting to elevate the intricate interplay of black velvet, delicate lace, and sharp, formal tailoring. The aesthetic is defined by a sophisticated, monochrome palette, where the interplay of light and shadow—ranging from soft, directional glows to dramatic chiaroscuro—accentuates the high-end textures of the garments and the iconic gold-toned hardware of the accessories. Featuring a diverse ensemble of models, including Akon Changkou, Caroline Trentini, Charles Oduro, Felice Nova Noordhoff, and Juhyung Kang, each composition acts as an intimate study of poise and modern elegance. These commercial portraits manage to bridge the gap between traditional gala formality and contemporary refinement, showcasing the brand’s ability to find grandeur within the simplicity of a neutral grey backdrop. The series succeeds by allowing the quality of the craftsmanship to take center stage, resulting in a cohesive, polished visual narrative that feels both timeless and deeply rooted in the house’s storied heritage of American luxury style.

Ralph Lauren · 'Only Polo' Spring 2024 Ad Campaign

Ralph Lauren once again asserts its dominance in the luxury fashion houses sector with the Only Polo Spring 2024 ad campaign. Captured through the lens of photographer Dan Martensen, the series leans into the brand’s enduring coastal heritage, utilizing high-key, natural light to emphasize the crisp textures of premium cotton and silk. Across a sun-drenched beach landscape, the imagery oscillates between relaxed lifestyle scenes and elevated editorial portraiture, highlighting a vibrant collection defined by bold horizontal stripes, intricate embroidery, and layered tailoring. The campaign aesthetic is decidedly bright and expansive, successfully channeling a sophisticated resort atmosphere that feels both timeless and inherently contemporary. By placing diverse groups of talent against the soft-focus backdrop of ocean waves and sandy shores, the project synthesizes the comfort of casual wear with the precision of high-end design. The visual strategy relies on a clean, commercial execution that allows the saturated colors of the spring garments to take center stage, while the subtle, windswept styling reinforces an aspirational, carefree elegance. Through meticulous composition and an unwavering commitment to a cohesive visual language, this collection serves as a definitive lookbook for the season, proving that even as the brand experiments with bolder palettes and eclectic motifs, it remains firmly rooted in the polished, classic sensibility that is quintessential to the Ralph Lauren identity.

Ralph Lauren · 'Ralph's New York' Fall 2024 Ad Campaign

Ralph Lauren captures the quintessential energy of the city in the Ralph's New York Fall 2024 ad campaign, a sophisticated love letter to the brand’s enduring urban heritage. Through the lens of photographer Lachlan Bailey, the campaign embraces an evocative, cinematic aesthetic that prioritizes high-contrast monochrome and a timeless editorial style. By stripping away color, the visuals lean heavily into the rich textures of cable-knit sweaters, shearling collars, and crisp tailoring, allowing the interplay of light and shadow to define the silhouette of the collection. Set against iconic Manhattan backdrops like the Empire State Building and ornate stone terraces, the campaign masterfully blends luxury fashion with a gritty, classic lifestyle narrative. Under the creative direction of Ralph Lauren, the imagery shifts effortlessly between candid street-level intimacy and grand architectural portraiture, utilizing natural light to highlight the intricate layering of fabrics. The work functions as a seamless fusion of commercial polish and editorial depth, creating a portrait of New York that feels simultaneously nostalgic and immediate. From the sharp angles of a pinstriped tie to the relaxed drape of a tuxedo jacket paired with denim, the campaign underscores a refined vision of modern luxury. Every frame is carefully composed to channel a metropolitan atmosphere, inviting the viewer into a world where historic urban landscapes meet the polished poise of high-fashion design.

Ralph Lauren · "Pink Pony" Fall 2024 Ad Campaign

The Ralph Lauren Pink Pony Fall 2024 campaign seamlessly blends athletic performance with a sophisticated lifestyle aesthetic, reinforcing the brand's enduring commitment to the fight against cancer. Under the creative direction of Ralph Lauren, the imagery captures a bold, monochromatic narrative punctuated by vibrant, signature pink accents. Photographed by John Guerrero and Alex Nataf, the collection is presented through a mix of clean studio portraiture and authentic, sun-drenched outdoor lifestyle shots. The visuals lean into editorial minimalism, utilizing studio strobe lighting to emphasize the rich textures of satin varsity jackets, pique cotton polos, and matte performance gear. Featuring a diverse cast of models including Chad Palumbo, Ronnie Laughlin, Daniel Jacobs, Ash Foo, Mary Lou Burkhardt, and Cade Thompson, the campaign channels a sense of movement and vitality. Whether set against the clean, mottled blue backdrops of a controlled studio environment or the dappled, natural light of an urban park, the project maintains a polished consistency. With subtle details like the iconic pony logo rendered in bright pink thread, the campaign effectively balances athletic grit with classic sportswear sensibilities. Through this expertly executed series, the label creates a cohesive visual language that celebrates both fitness and purpose, anchored by high-contrast apparel that feels as functional as it is purposeful.